You can find a number copywriters online that believe SEO copywriting is a fluke, or a sham. They feel that it’s impossible to write from a sales standpoint while also writing for the search engines. If you bring up the concept of SEO copywriting to target sales and keywords, they will dismiss the concept… and you.
You might even be told that you are chasing two rabbit and you will inevitably lose both of them that way. That kind of talk is what leads people down the wrong path and causes problems with getting site pages indexed.
Yes, it is quite possible to write content that appeals to both the user and the search engines. If you are not writing from an SEO copywriting standpoint, then you will indeed end up at one end of the spectrum or the other. Unreadable content for the search engines or content geared toward driving sales. You have to find the happy medium between the two. It is ludicrous to think that you can’t combine them.
Search engines thrive on quality content, and as we move into the age of contextual search that quality content is going to be more important than ever. Just look at the May Day update that happened earlier in 2010. Companies that didn’t have original, quality SEO copywriting on their pages got hit hard.
SEO copywriting bridges the gap between connecting with your customer and engaging the search engines so that they see relevant copy that serves a purpose within a niche. You don’t need to stuff a thousand instances of your keyword into the body of your text just to get it noticed by the search engines.
Those search engines like Google are going to recognize the content on your site not by the keywords alone, and not by the content along, but by the context in which it all comes together within the body of your content. SEO Copywriting will help you legitimately connect your customers and the search engines so that everyone benefits. The search engines see more relevant content, the user gets the content they need more readily in searches and your site gets better listings and quality scores based on the content you?re giving out.
Because your keywords will fit seamless with the rest of the content, they will be extremely simple to read and will feel like a natural part of the sales copy that you have put together. Whether you are putting that copy together for an article, a blog post, your website or some other piece of content – SEO copywriting can do a lot to position your site for success.
And any individual stating otherwise, that you cannot write for both user and search engine, clearly needs to spend more time educating themselves on how the algorithms function. That’s why you should ditch their naysaying and find yourself a professional who is versed in SEO copywriting.
Don’t leave your conversions and the fate of your website copywriting to just anyone. Make sure you do your research and invest in the website copywriter that’s going to create truly relevant and targeted content for your online presence.