Irrespective of the kind of website that you might be running, favorable Google rankings is beneficial. Receiving long-term hits from a search engine such as Google is very beneficial. The good thing is it is free traffic for your website and is a great way to supplement advertising campaigns that you have already paid for.
Most people just need to figure out the secret to topping Google rankings and they will be smiling all the way to the bank. Once you grasp the concept of on-page optimization, then you will have no problem optimizing your websites.the 3 aspect of basic SEO entail use of keywords with headers tags, in important paragraphs and within anchor text.
SEO requires that you first come up with the list of keywords that you need your pages to be optimized for. These are ideally the target for which you wish to rank higher in searches. After you have made your choice, these keywords should be included in all header tags, titles and subtitles. For the novice, header tags are those HTML tags H1, H2, and H3. The simplest way to insert and format the header tags is by use of CSS or stylesheets.It is also recommended that for a more natural flow of SEO the variations of the target keyword should also be added to the header tags.
With the first and last paragraphs being a little bit more significant than the rest, it would make sense to have your primary keywords in these paragraphs and especially if they can appear at the very beginning of each of these paragraphs.
make sure that by restructuring your sentences so as to insert the necessary keywords you do not distort the readability of your content. Since the content is meant for human reading, it should remain fascinating and grammatically correct before and after you have inserted your keywords.
Lastly, SEO would not be optimal if your primary keywords are not used to link to both internal and external content. The use of anchor text with your keywords allow you to do this and Google is likely to rank your page higher if it detects linked content.
You should be very careful with this and ensure that since you are only interested in Google indexing your pages, then all links should contain your primary keyword. Also, ‘no follow tags ‘should be use to block the search engine from indexing external pages at the expense of your own pages.
After factoring in the 3 SEO aspects above, it will be important to now check for your content’s keyword density and reduce it if it is too high, to avoid the perception that you have been stuffing keywords into it since Google is likely to skip or ban such content.
Looking for easy yet effective ways to improve your google rankings? All you need to know now in our overview of ranking on Google.