Last year, Internet marketers from all over the world rushed to know more about Facebook. The social media was one of the fastest growing marketing tools online. This year, Twitter is sharing the same break, which is why a lot of online entrepreneurs are desperate to know how to use twitter for marketing. So how exactly does this website work? How does knowing the basics of twitter marketing help big and small business owners alike?
Learning how to use twitter for marketing is certainly not a difficult task. If anything, it might be too easy. You just need to expose yourself more to the micro blogging scene. Immerse in the experience and you’ll soon know how to use twitter for marketing like you were born to do it. A tweet is composed of 140 characters or less. While blogging required marketers to come up with full length articles, micro blogging only requires one or two sentences to get the message across. While busy CEO’s would be delighted with this idea, PR people who are more accustomed to 500-worders might need to adjust their styles.
Easy or not, it’s definitely useful to know how to use twitter for marketing. You need to remember that aside from being trendy, these social networking websites also reflect how people think today. The micro blogging culture tells us that people are now too busy to read full length articles just to get updates. They would rather read two sentences compressed with information and possibly an accompanying link to a more comprehensive article. The point is that if you know how to use twitter for marketing, and you’re skilled enough to deliver the information in 140 characters or less, you have an edge over your competition. This market sector is, after all, one of the hardest to tap into.
However, it’s also important that you understand how it’s not all about compressing information into 140 characters or less. More than that, when you learn how to use twitter for marketing, you’re learning how to create ambient intimacy between you and your contact. In other words, you’re trying to establish a close connection with complete strangers through twitter, and this is something that’s only possible in today’s generation. In any other decade, this would have appeared too strange, but because of how compacted our lifestyles are, it’s not only naturalized. Ambient intimacy is actually a necessity, especially for people longing for the company of their family and friends but who are unable to make time for social interaction.
Put simply, if you want to learn how to use twitter for marketing, you need to master the art of forming ambient intimacies. An “ambient intimacy” is an artificial feeling of closeness possibly between strangers, even, because of constant interaction through social networking websites like Twitter. While this may seem like a set up, it’s slowly becoming naturalized in today’s culture, thanks to the hectic lifestyles of the working class.
To be able to set up an ambient intimacy with your contacts while learning how to use twitter for marketing, you should line up three to four message genres under your sleeve. Certainly, promotional plugs like event announcements will have to come into the picture. For these not to be annoying, though, you need to have motivational quotes and/or links to helpful articles too, just to water down the marketing side of your tweets.
Alternate these message types throughout the day and soon, you’ll know how to use twitter for marketing like you’ve been doing it your whole life. It’s actually easy and very useful too. Once you know how to use twitter for marketing by heart, you’ll double and even quadruple your client base.
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