Tag: local seo

There are many people who have just enough experience of the way the Internet and search engines work to comprehend that search engine optimization is very important, but not enough knowledge to know that it will not just solve all your problems. Search Engine Optimization is not something you can apply and then sit back and wait for people to visit your website. Yes, it is important and it is an extremely clever concept, but the incorrect application of SEO will no more increase your website traffic than handing out free balloons will create an ice cream shop’s profits go through the roof. Yes, it can help; no, it is not the whole deal.

The Basics of Seo

SEO Link Building is about increasing your reputation and authority through acquisition of relevant, quality inbound links from generated partner websites, via link outreach and link building based on keyword and branding goals. Link Building is part of Off-Page SEO, which focuses on optimization of your site in context with the online ecosystem of social networks, blogs, search engines, communities, and online connections. PGM offers ethical, quality, customized link building strategies and services in order to gain clients the top search engine positions on keywords relevant to their business. Services include optimization of hyperlinks, link structure, article submissions, bookmarking, blogging and more. Let Prime Growth Marketing grow your business with our Search Engine Positioning Services.

It is no good setting up a web site and paying lip service to the basic principles of Search Engine Optimization – tossing together some back links in other places, using key phrases and submitting a sitemap – and then, when the doors are not battered down by obsessed readers, complaining “but it had SEO! Clearly Search Engine Optimisation isn’t as good as I was told it was!”. Effectively placed, Search Engine Optimisation will certainly boost your Google ranking. Whether it will get you to the first page of results, only time will tell – but it is useful.

Major Mistakes With SEO

The major blunder people make is in treating SEO as the silver bullet that will make all the difference – if that were the case, then Google ranking would be entirely worthless because almost everyone would have Search Engine Optimisation on their websites. It needs to be remembered that good Search Engine Optimization and good material is the most powerful blend for Google positioning.

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Getting your law firm discovered in local search results is becoming progressively more important. Nearly 40% of all search queries carried out every month have some type of local purpose (ie: state or city name, zip code, community, and so on.). There are certain techniques and factors that are important in helping your law practice website perform well for local queries.

1. Classify Your Practice Appropriately

Choosing the appropriate categories for your firm in local listings is extremely important. Many law firms do not spend adequate time considering which category terms to use. They discount this as a trivial step. When your potential clients are not looking up a specific law firm by name, they will first find firms by type. If you don’t associate your firm with the category they are in search of, you won’t be found.

2. The Value of Backlinks and Citiations

Hyperlinks From Similar Sites: Links are the currency of the internet. A hyperlink to your site is like a vote for your site in the eyes of the search engines like google. All things being equal, a lawyer’s website that has more backlinks from local and relevant websites will gain more presence in local search results.

Citations: Citations are references to your law firm name, address, and telephone number on different web sites. These references do not have to have a hyperlink to your web site. A good illustration of a citation would be an online lawyer directory where your practice is shown, but not linked to. Yet another might be a local yellow pages site.

3. The Name Of Your Law Firm

Your law firm title (ie: the name of your law firm) is a very important factor for ranking well in the local search engines. You really want your title to be consistent throughout the listings in addition to having it contain pertinent keywords to your practice. Having consistency helps your law firm establish confidence in the eyes of search engines. Including relevant words in the title helps your law practice receive better positioning when people conduct searches. As an example, The Law Offices of Joe Smith, found in Chicago, might create a title called Law Offices of Joe Smith | Chicago Family Attorney. Just keep the title consistent and uncomplicated. Do not attempt to stuff too many key terms into your title.

Our blog focuses on seo for lawyers. From the basics to advanced techniques, we provide insight on effective law firm search marketing campaigns. Have questions? Don’t hesitate to contact one of our law firm search marketing specialists.