If you’re like numerous local company owners, it may seem that there’s no no point taking your bricks and mortar store online. After all, you do business locally…you don’t sell on the internet. Let me tell you, you ought to think again about your approach. Progressively more consumers are expecting companies, even local ones, to have an online presence. Plus more and more local businesses are using the internet to stay in touch with their customers, and notify them about special offers and bargains. Luckily, it’s increasingly simple to create a web site, and local business website design does not have to be flashy to be effective. Read on for some essential points.
Keep it small Unless you are actually trying to sell online, your website ought to only have a few pages. A Home page, an About Us page, a Services page and a Contact page is usually adequate for the majority of local businesses.
Keep it concise. Your content ought to include the basics: your business name, who you are, where you are, what you do, who you do it for, and why you are different and/or better than your competition. Review your business on the Home page, and use the other pages to expand further.
Keep it simple For any local company,the website design really needs to be similar to the look of your actual shop. Work with the same colours and print styles as your business card or signs. A plain background colour, basic fonts plus some pictures of your store, your staff and (if applicable) your products or examples of your services will be enough.
Keep it friendly Too often, local companies get a website and suddenly start sounding like a large corporation. You don’t have to use formal language (unless it pertains to your business)…create a bond with your consumers and visitors by keeping the tone chatty and light.
Keep it easy You should make sure it is straightforward for visitors to contact you by including complete contact information on every single web page, either in the top header or the bottom footer. Provide an email form on your Contact web page, so customers can fill it in and send it off to you without having to open up their email program.
If you’re unwilling to develop your own internet site for your local company, website development services can be had for a nominal fee. Contact local colleges and universities, or contact local creative designers to see what they would demand for a simple, small internet site. But, doing it yourself is easier than you think! There are numerous easy-to-use web design resources appropriate for local companies, and you don’t need to learn any programming or Web coding to be able to use them.
For your local company, website design is much easier than you think! Stick to these fundamental tips and hints, and you will be on-line very shortly.
Bird and Co Creative is a graphic design company in Worcestershire, providing innovative designs in print and web. Visit www.birdandcocreative.co.uk for further information.