The resource box or authors box is one of the most important parts of an article. Yet it is the one that is most neglected. This is the only place that article sites will allow you to sell yourself and your product, so it is a very important piece of the article. Yet most people fail in this area. If you want more traffic to your site lets pay attention to the resource box.
What is a Resource Box or Author Box? It is the most important real estate of the article body. You just worked real hard on getting good content out on the web, you need to sell your clicks now. The Resource Box is the place to do just that. The resource box give you the opportunity to call your readers to take action. The major problem Article Marketers have is that the resource box doesn’t sell clicks.
People are taught about Article Marketing and they are told to get fresh and unique content out on the web. They are told write unique articles, or buy private label rights and redo the articles making them new and unique. However everyone manages to forget about the resource box. The resource box is the most important real estate on the article page, I want to stress that . So if you have many articles out there and no clicks or not as many as you think you should have. Its most likely that your resource box is not selling for you.
Speak to your readers in terms that they can understand, keeping in the same tone as the article they just finished. You have to make them curious for more information. You have to sell the click while you have them wanting more.
1. The lead In Phase. In this phase we lead them from the article right into the resource box.You want a smooth transition, they just learned something so do not get a full of sales hype. You will turn them off. So be careful here.
2. Benefits Section. You need to offer your reader a benefit that will get them to give up their email address and a visit to your site. So you must tell them whats in it for them at this time.
3. Step three is to lead them to do the click. You need to call out to them so they click through.
Lets have a look at the steps one by one:
Transition phase
You can say something like “Need Help With…” Or “You can be successful with…” Or “Confused About…”
After we transition we need to give a big fat benefit cookie.
List bait statement or Benefit :
Here are some of the better benefits:
“Save Time.” “Save Money” “Make Money””Live Longer” “Attract A mate” “Live better””Have More Energy””Get More Rest” What are the unique benefits of your product? This is where we answer it here.This is what your product will do if the reader decides to buy. Not what it does over all but what it will do for them. How will their life easier, how will it benefit them!
This is where we lead them to click on our link. We just keep it simple with the Go to…. your site here. For more information Visit….As long as you guide them on what to do next they will follow.
You can also use a trigger phrase like “To end all your back problems go to…” “To get the best rest you had in 20 years visit…”
Here is an example of the resource box put together: Confused about Forex Trading. I will help! Learn the secrets of the greats. Save Time and Money. Real help is waiting for you at your-site-here.
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