It doesn’t so much matter what you choose to sell over the internet or how you choose to sell it; what matters the most is how well you are able to outshine your competition. You can do this with a unique selling position–the creation of which should never be ignored. There are lots of ways that a USP can help you: it gives you the ability to innovate and compete with yourself while simultaneously offering potential clients a reason to buy from you. It isn’t hard to come up with a USP–it’s easier than creating the product itself. Simply focus on what you like about your product and figure out a way to improve the stuff you don’t like as much.
Help Customers Save Money: Figuring out how to save money for others with your product will help you figure out your USP. This works in every niche (pretty much) and with just about every product. If your USP can convince your clients that your customers will save more money with you than with your competition, it’s the one you want to go with. Do not make the mistake of creating a cheap product, though: have some real balance.
The Money Back Guarantee – One way to establish your USP is by offering an exceptional guarantee for your product. You need to show your potential customers that you stand by your product and its effectiveness. If you back up your offer with a powerful guarantee, you’ll be reassuring customers that you truly believe in your product. If you see that one of your competitors offers a month long money back guarantee, you could raise the stakes and offer one for six months. Your potential customers will see from this that you really stand behind your product, and you’ll also be establishing a USP.
Your Customer Service Must be Great – You may not realize this, but having prompt and truly helpful customer service can be your business’s USP. Many companies have built impressive reputations on the way they serve and respond to customers on a daily basis. When you make the effort to deliver products quickly and answer your customers’ questions promptly, word will soon get out that you’re one of the “good guys” in your niche, and you’ll easily attract more customers who heard about your reputation. Customer service is one area where you should never compromise, as the future of your business depends on it.
As the above points make clear, if you want to grow your business, you should make sure you have a USP. The inability to come up with a USP, even if you have a high quality product, can cause your whole business to fail, as people won’t notice what’s different about you. People shopping online looking for a solution have to see that your product is distinct and different from all the others if you want them to notice it. If you want your online business to grow and prosper, you have to do more than just create products, you must get the message across to your audience that you have something different and valuable that will really help them.
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