Tag: How

Have you ever been sitting down with your family, eating dinner or just having a casual conversation, when the phone rings? You pick it up and it’s a salesman trying to get you to switch your long distance, or maybe he’s trying to sell you a funeral plot. Angrily, you tell the person to take you off of his list. You slam the phone down and pray he doesn’t call again. That’s called cold calling. That salesman got your name and phone number somehow, usually by buying them from a company who already had it due to you signing up for something, and he’s calling you with the intention of selling you his product or service. This scenario happens a lot when salespeople cold call. They get hung up on, cussed out, and get told lots of nasty things. Yet the salesman keeps plugging away, calling complete strangers, just hoping that one of them will say yes.

This is not the way to get financial sales leads. Instead, you should be taking advantage of internet marketing. When you use internet marketing to gather leads, potential customers seek you out instead of the other way around. Because a customer is already interested in the product or service you’re selling, they are much more likely to buy. The chances of selling your product or service increase exponentially when a person is already looking for what you’re offering. If you are interested in learning how to attract these customers and generate some genuine financial sales leads, you will be pleased to discover that is really very easy. It simply takes some time and plenty of dedication.

SEO

SEO translates to Search Engine Optimization. SEO is the use of specific techniques that will bring your website to the front page of the search engines or even to the top of the results page. This is accomplished by selecting certain keywords and placing the keywords strategically on the pages of your website, normally with informative articles or interesting blog entries. For example, if you have a website that you use to sell e-books on the subject of financial planning, you’ll carefully choose keywords that are relevant such as “how to make money online”, “make money”, and “money”. When a person enters one of these words into a search engine, the idea is to have your site show up on the first page of the search engine results. Next, the searcher clicks on your site, sees what you’re offering and likes it. Next, they buy your product or service. This commonly happens when potential customers search for what you are offering. This is definitely better than making cold calls to complete strangers who probably aren’t looking for what you’re offering. This is the reason that many of today’s top salespeople are implementing these techniques and generating more financial sales leads than ever.

SEO is always evolving. There’s article marketing, keyword density, pay-per-click, back links, and more. Study up on SEO, and you’ll see your business really take off. Stop using the cold calling techniques of the past. Start bringing your customers to you and finally get those financial sales leads you’ve been looking for.

Visit our website for more information.

Click here to learnSearch engine optimization for your business, get your free course in our site www.torontomarketingcompany.net

categories: How,to,Direct,Marketing,Marketing,sales,Business,Finance,Advertising,Home,Based Business,Small Business,Copywriting,Money

If you are a business owner and use a website to sell your product or service, you want to be certain that you’re attracting the right kind of traffic to your website. In the past, before the Internet became so popular, salesmen had to cold call in order to generate much needed financial sales leads. Cold calling involves calling people, complete strangers, with the sole purpose of delivering a sales pitch. While this technique is still used today, it’s still not an effective sales technique. These salesmen purchase the names and phone numbers from companies that are willing to sell their client’s personal information. These are not qualified leads and aren’t guaranteed to buy whatever you’re selling. There’s a good chance that these people aren’t remotely interested in what you’re offering. When cold calling, salespeople are just hoping for a yes. Imagine how frustrating it would be to spend an entire day cold calling that resulted in just one or two yeses. That would be torturous work indeed? It’s a sad but true fact that many salespeople still cold call, all day, every day.

Fortunately, there’s a much better way to generate financial sales leads. Rather than cold calling, your customers find you. This can be accomplished by using various Internet marketing techniques including Pay-Per-Click and SEO. When these techniques are implemented, your customers find you when they use a search engine to find a product or service. If you applied all the techniques properly, you site will show up at the top of the search engine results page, ensuring that potential customers click through to your website instead of a competitors site. If they like what you’re offering, they may make a purchase.

What you’re essentially doing is luring potential customers to your product using various Internet marketing techniques that are constantly evolving. Search Engine Optimization is a science that actually works, but it has to be done right. There are a variety of ways to use SEO as well as other marketing techniques. If you keep up with the latest techniques, are dedicated and put in the necessary time to use the methods properly, you’ll gather more financial sales leads than ever.

This is how Pay-Per-Click and SEO work; you select keywords that are relevant to your service or product and use these keywords in the articles that make up the pages of your website. You want to make sure that the pages of your site are dense with these keywords, but not too dense. The keywords can also be used in articles that contain a link back to your site that are submitted to article directories. This creates a back link to your site which makes your website appear to be important to the search engines. You can also use Pay-Per-Click ads to drive targeted traffic to your website.

There’s so much money to be made using these techniques. They will generate more financial sales leads than you ever thought possible. You can just sit back and wait for the customers to come to you instead of spending your entire day cold calling with the hopes that someone, anyone, will say yes. That’s a depressing way to sell and it’s outdated compared to the tried and true SEO method of generating sales and sales leads.

Click here to learnSearch Engine Optimization for your business, get your free course in our site www.torontomarketingcompany.net

categories: How,to,Direct,Marketing,Marketing,sales,Business,Finance,Advertising,Home,Based Business,Small Business,Copywriting,Money

Your business needs fresh leads on a daily business if it is to grow and thrive. Lead generation should be one of your primary objectives as a business owner. When you are first starting out, you may think you can’t afford to spend money on leads but when you put it into perspective, you will see that you can’t afford not to.

When many people start their business, they simply put up a sales page and sell an item. While this might be profitable, it does nothing to encourage the growth of the business. Although an email address is probably obtained with each sale, no follow up is made to it.

This type of business model allows you to sell a single item one time to a single customer. A better model is to have a way to sell multiple items to that same customer over time through following up. Of course, getting the person to buy multiple times or even the first time requires skillfully written sales page or follow up emails. Most people do not have the skill necessary, so to get the best results, consider having someone else write your copy for you.

Copywriters that have a proven track record don’t work cheap so this is one of the major expenses involved with setting up a sales website. However, this is an expense that pays for itself over time. You will need a certain number of sales to offset the initial outlay before you realize any profits, but this is true of most any business you would start.

Other expenses you will have to consider are related to the website itself. Not only do you need professionally written copy, you also need an appealing website, domain registration, and hosting. With the first business model, you will have to cover all of your expenses from single sales and will always need to keep ahead of your costs.

When it comes to sites set up for lead generation though, these will pay for themselves over and over. First of all, they do not require lengthy sales copy or fancy websites. All you really have to do is create a simple webpage with a form that offers a free report in exchange for an email address. Once the person is on your list, you can market to him repeatedly which increases the chance of the first sale and multiple sales there after.

Because people agree to receive email from you in exchange for your free report, you don’t have to worry about spamming. Set up your list to be double opt-in because when you do this, the person must confirm their email address by clicking on a link before they get your free report. This stops anyone from putting in someone else’s email address. You know that the people on your list want what you are offering and have signed up for it willingly.

Your lead generation website will collect new prospects for you day after day. Treat these subscribers well and they will remain on your list for years giving you an every growing base of people to market to. You receive all these great benefits at far less cost and effort than setting up a single sales website, plus you will see more profits too.

Click here to learn How to Generate leads for your business get your free course in our site www.torontomarketingcompany.net. This article, Lead Generation – An Inexpensive Way To Have Customers For Life is available for free reprint.

categories: How,to,Direct,Marketing,Marketing,sales,Business,Finance,Advertising,Home,Based Business,Small Business,Copywriting,Money