Today, small businesses have had access to newer, more advanced but cheaper technology. This has helped them reduce the prices of printed materials.
A while back, you needed to sweat to simply pull customers to let you make for them brochures. Designing it alone would cost so much money. Today however, printer technology has evolved to allow personal design works and programs for individual designers are now plenty.
It is often that you will find a business choosing to outsource the process of designing and setting the layout of a brochure to another company. This calls for huge bucks.
There is no malice in the prices set by those design companies. This is not to say that they are the only option available when you require brochures done. A smaller business or a startup may have fewer resources than what is required. There are different routes and cheaper ones for that.
There are smaller businesses or individuals who can do the work for you at a smaller payment. Many of these businesses are just startups or were formally garage or living room businesses. This is good for you because they understand the issues relating to a thin budget and you are likely to strike a better deal than a more established firm would give you.
The secret these days is to let the gifted artists in other businesses to do the designing, then after that, you could have the design carried in a file to your place, where you will print it using your own machine. This is cheaper because these days, doing a color print is not as expensive as it was a while back.
The least expensive alternative you have is to buy software that will help you design the brochure yourself. This will instruct you on the basics and you will be able to come up with something decent, as much as it sounds impossible at first.
With a little training, you can be able to have printed materials ready for your marketing campaign without even having to set a foot outside your office.
Refer to more works penned by this author dealing with things like dry erase marker and pens felt tip.