For a dancing instructor, owning and operating a dance studio as your own business is a wonderful means of earning a full or part-time income. Not only does it provide the independence and satisfaction of being your own boss, but also the opportunity to do what you love for a living. As with all businesses, good marketing is the key to success. With great advertising and customer service, you will encourage more people to enrol your classes and develop their love of dance.
Dancing is an art form which has appeals to people of all cultures, backgrounds and ages. Attending classes is a fantastic way to have fun, get fit, learn a new skill and meet people. Popular styles include ballet, jazz, hip hop, Latin American, ballroom, salsa, middle eastern, celtic and flamenco. If you have training and experience in any area of dance, and want to share your knowledge, setting up your own school is a great way to develop a profitable business and turn your passion into a career.
If you have no business experience, it is essential that you become familiar with the basics of management, accounting and marketing. Consider enrolling in a course and seek professional advice from your lawyer and accountant.
Good marketing is essential if your business is to attract sufficient customers to be successful. Identify your target market and advertise accordingly. Ballet schools, for example, usually cater to children and adolescents while adults are more likely to attend classes in ballroom, Latin American or specialised styles such as belly dancing.
When advertising, focus on your target market. Dance lessons for children can be promoted in parenting magazines, child care centres and schools. If you run classes for adults, you can distribute fliers and posters to libraries and community centres. Ensure that your business is also listed in any local publication or website which advertises community facilities.
A good advertisement is clear, attractive and includes essential information such as the name of your dance school, types of classes, location and contact details. An eye catching logo is also important as this will be included on all advertising material, signing and website. If you are artistic, you can create this yourself or you may wish to consult with a graphic designer.
It is great idea to set up a website as this can allow potential customers to learn more about your business and even enrol online. Ensure your site is well-organised and contains a home page, menu, contact details, testimonials from students and a brief personal biography. You can also include an online enquiry form for interested people to contact you easily.
Good service is the other essential element in attracting and retaining customers. Always be encouraging, whether your student is a future star or has two left feet. A friendly, polite and respectful attitude will ensure that your reputation is sound and that your students enjoy their lessons.
For those of you who have a dance studio, we would like to introduce you to some nice dance studio marketing techniques.