Tag: Conversion Optimization

Discover The Power Of SEO Copywriting

You can find a number copywriters online that believe SEO copywriting is a fluke, or a sham. They feel that it’s impossible to write from a sales standpoint while also writing for the search engines. If you bring up the concept of SEO copywriting to target sales and keywords, they will dismiss the concept… and you.

You might even be told that you are chasing two rabbit and you will inevitably lose both of them that way. That kind of talk is what leads people down the wrong path and causes problems with getting site pages indexed.

Yes, it is quite possible to write content that appeals to both the user and the search engines. If you are not writing from an SEO copywriting standpoint, then you will indeed end up at one end of the spectrum or the other. Unreadable content for the search engines or content geared toward driving sales. You have to find the happy medium between the two. It is ludicrous to think that you can’t combine them.

Search engines thrive on quality content, and as we move into the age of contextual search that quality content is going to be more important than ever. Just look at the May Day update that happened earlier in 2010. Companies that didn’t have original, quality SEO copywriting on their pages got hit hard.

SEO copywriting bridges the gap between connecting with your customer and engaging the search engines so that they see relevant copy that serves a purpose within a niche. You don’t need to stuff a thousand instances of your keyword into the body of your text just to get it noticed by the search engines.

Those search engines like Google are going to recognize the content on your site not by the keywords alone, and not by the content along, but by the context in which it all comes together within the body of your content. SEO Copywriting will help you legitimately connect your customers and the search engines so that everyone benefits. The search engines see more relevant content, the user gets the content they need more readily in searches and your site gets better listings and quality scores based on the content you?re giving out.

Because your keywords will fit seamless with the rest of the content, they will be extremely simple to read and will feel like a natural part of the sales copy that you have put together. Whether you are putting that copy together for an article, a blog post, your website or some other piece of content – SEO copywriting can do a lot to position your site for success.

And any individual stating otherwise, that you cannot write for both user and search engine, clearly needs to spend more time educating themselves on how the algorithms function. That’s why you should ditch their naysaying and find yourself a professional who is versed in SEO copywriting.

Don’t leave your conversions and the fate of your website copywriting to just anyone. Make sure you do your research and invest in the website copywriter that’s going to create truly relevant and targeted content for your online presence.

Arizona SEO Info For Website Designers

Every website owner wants his site to do well in search engines rankings. For the vast majority of websites the main source of traffic is still these major search sites. An Arizona search engine optimization professional can do a lot to help you in this regard.

You can do a couple of simple things yourself to improve your search engine rankings. Firstly take a close look at the hidden META tags of your website. Do they accurately reflect what your site is about? Your website visitors are unable to see these tags, but they are not invisible to the search engines. In fact they can make quite a difference when it comes to your rankings with some of these search engines.

The Title tag is a very short summary of what your site is about. The Description tag provides a short one paragraph summary of the contents of your site. The search engines use this to display in their listings after someone did a web search for that subject. The keyword tag is made up of a whole list of keywords. These are words and phrases which you think people will use when they are looking for your type of website. Don’t target general keywords here. Rather than ‘DVD players’ use ‘Brand name DVD players in Lexington, Kentucky” for example.

Once this has been attended to, have a close look at the content of your website. Repeat the keywords and key phrases a couple of times throughout the site, but don’t get overzealous with this. The search engines don’t like it if you SPAM them with keywords – they might even give you a lower ranking because of this or, if you should fill a whole page just with keywords, drop it altogether.

Apart from being search engine friendly in terms of keywords/key phrases, the contents of your website should also be relevant and updated regularly. Don’t develop pages just for the search engines. Always remember that in the final instance it’s real people that you want to visit your website. You also want these people to return again and again. If they stumble upon your site and find useless information that only makes sense to a search engine robot, they simply won’t ever come back again.

Even the graphics on your website can help to make it perform better in search engine rankings. For every image you can provide alternative information to display in case somebody’s browser has been set not to display images. This alternative text can and will be read by the search engines and can play a role in how they rank your site.

Arizona search engine optimization involves many other techniques – too many to mention in this short discussion. A quick web search will provide you with lots of information about SEO techniques. If yours is a business website and you don’t have the time or inclination to spend many hours on this type of work, your best bet is to employ an SEO firm to do the job on your behalf.

Find out how the benefits and advantages of partnering with a knowledgeable and experienced Arizona SEO can help your business grow! When you use SEO Web Design professionals, you will be able to expand and increase your target market more quickly!