Is there a way to stay on top of follow up and avoid losing valuable sales? Yes, there is. A call center is invaluable in helping with follow up. How does it work?
Anyone is sales know that follow up is the one most important aspect of closing. The ideal time to follow up is immediately after the initial contact. However, unless you want to be on call 24/7, you cannot always be available. You risk losing a prospect due to their interest waning with the delay. The call center can be there when you are not able to be available.
Statistics have proven that it takes at least seven times of presenting something before a person accepts it. They should be spaced over a period of time to be the most effective. The idea should also be presented in different ways. The most important aspect of that, though, is presenting it consistently. Call centers can be invaluable with this task.
The most difficult part of consistent follow up is probably remembering to do it. Consistency is vital to effectiveness. Call centers can remind you on a consistent basis or they can actually do the follow up for you. Either way, they insure consistency.
What are some important aspects to consider when looking at a call center? There are some vital ones that any call center you hire should have. One is the availability for immediate follow up after initial contact by a prospect. You do not want to spend time and money getting your website up to bring in contacts, and then have them cool before you can get to them.
Another aspect that is import is seamless operation. It should appear as if your company is actually receiving the contact information or phone message. It should appear as if you have a crew of employees at your disposal, which in effect you do have.
You should also be able to rest assured that the company you hire will distribute your follow up materials as you have requested. The importance of receiving messages in the order and frequency you have determined is best, and cannot be overrated.
Do you enjoy sifting through prospects to determine which are likely to buy, and are qualified to buy? You probably do not. It is so much nicer just to call on those prospects who you know are qualified to buy your product, and are ready to buy. Again, the call center can help you.
Would you like for you prospects to look at you as an expert that is ready to help them resolve their issues? That makes them much more amenable to looking at your product or service. They know you are looking at it from their viewpoint. Guess who can help you with that? Yes, you got it. Your call center is the answer.
A good call center should do all the above and more. You should be assured that all the above conditions and more would be met. They should have a program where you get an immediate response system tied to your website that contacts the prospect immediately. They should also work as your employee to set up appointments and to portray you as the expert with ready answers. They should remind you of future follow up or actually do the follow up for you if you opt for that.
Make sure that any company you consider hiring have all the above options and will do them effectively. A company who does poor follow up is worse than not having anyone. Decide the options you must have, and check that you will be getting those options.
One of the best call centers I’ve found is: My Phone Room. You can find all the information you need, and get free online income training by visiting my blog at: Stephen Huston.com