The recent economic down turn or recession has changed the way people do business and has made people feel like they have a grindstone around their necks. Companies are looking to cut costs while consumers are looking to save a dollar any where they can. Many companies have pulled back on their marketing schemes and strategies because there just was not enough money available for this type of promotion.
Although it has been used heavily by many companies, telemarketing is still a very effective way of growing a business and bringing in new customers. A consistent campaign of Business to Business Telemarketing can lead to great returns and set you on the path to financial bliss.
There are many people out there who believe that telemarketing is a dirty word. All they can think of when they hear it is obnoxious calls which interrupt nice meals with the family. The truth of the matter is telemarketing is much more effective than you would ever imagine. Studies and reports have shown that dollar for dollar there are few marketing techniques which work as well as this one.
Telemarketing is good because it puts you into a theoretical face-to-face interaction with the person to whom you are trying to persuade to buy your product or use your service. You will be able to gauge almost instantly the result of each call. It was either positive or negative and it will lead you to new information regarding the pitch of your product.
This is a good way to get a boost to your sales and interest in your business. People need to know you exist before they can buy from you and telemarketing helps you get the word out.
It may take a lot of effort and some time but stick your nose to the Grindstone and look into Business to Business Telemarketing. You will be amazed at the return you see from this investment.
For additional information and queries about Grindstone and Brian Parnell please see the Grindstone team at www.grindstone.com