In Internet marketing, the utilization of social media can be a powerful strategy. Such social networks as Facebook and MySpace have already proven themselves as valuable marketing assets. But Twitter, a relatively new social networking website, can also be used in your marketing plan. It may be hard to see at first, but Twitter is actually a very strong marketing resource.
Every 90 days, the number of Twitter users doubles and is expected to reach 50 million by the end of 2010. Websites with statistics such as this are always good to target; the extensive user base and potential for growth gives you a large audience to communicate with.
It is worth it to learn how to use Twitter correctly. It is not a fast and easy method; there are techniques and etiquette to learn. Do the wrong thing and you can actually end up worse off than you were to begin with.
People’s curiosity is what drives Twitter and makes it so successful. People want to know what’s going on around them, and twitter provides a simple platform for spreading short messages in a short amount of time.
Interact with your followers in a familiar, comfortable way. Make them feel like they’ve known you their whole lives even if you’ve never met. Twitter is meant to be simple; don’t scare your followers by making things too complicated.
Be familiar. Ask about people’s days, their families, what they like to do, etc. This will make people comfortable around you and make them more likely to follow you.
This can potentially increase your followers drastically. Building solid business relationships and relationships with your clients is key to any business; this is no different when it comes to Twitter.
Don’t try to directly sell yourself on Twitter. People don’t use social networking sites be badgered by sales pitches; it’s important to be sneaky about it and get your word in indirectly. This prevents you from losing a lot of customers.
You can also try driving traffic to your website through other means, like blogging and YouTube. Posting the links to your Twitter gives them the chance to go viral.
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