Once most new webmasters create their new websites then naturally they want others to see it. The question is, should you pay to get visitors to your new internet site
There is no easy answer to this question . There are a number of factors to take into consideration before deciding on whether to throw money on PPC advertising. It would be dopey to say it is a waste of money, otherwise some of our major companies wouldn’t get involved in this kind of advertising.
Some people think that at first it’s good to apply PPC advertising, just to get your site ‘noticed’, then after a while your website should be indexed in the search engines anyway, so that’s the time to stop paying for advertising . The problem is that Google says that having Adsense on your site, or joining their Adwords program, doesn’t mean your site will get indexed any faster by them . So, these programs aren’t any shortcut to being listed by the search engines by any way. Others think that all paid promotion is the same as throwing money into a fire , as many people in all likelihood don’t break even, and some in fact lose a lot of their hard earned cash in the process.
So, you`ll need to ask yourself how much money you have to use for your advertising budget . Are you marketing low value or high value products or services? Is yours purely an info site which you do not plan on making a great deal of money, even if you get thousands of daily visitors ? In other words, if you don’t have much to spend – and few new site owners do – then probably you should stay out of pay per click advertising, because if you don’t know what you are doing, your money will vanish very fast . And if what you are selling is low cost, or you are merely providing information, then why pay for others to come to your site? You will just end up paying out more than you take in, which doesn’t make much business sense .
Don’t despair though . There are tons of ways in which you can promote your site, all for little or even no cost via various search engine optimization methods or even programs like Forex4free. Consider social media networking , promoting your website via sites such as Twitter, Facebook, MySpace, LinkedIn to name just a few. Article merchandising is a tried and sure means to get links back to your site , and you can, as a writer , build up quite a devoted following over time. Post on forums related to your site’s subject . Reasonable, informative and on topic commenting on blogs is another way to get people to visit your site, and can help you get seen by the search engines .
Although PPC advertising is suited for some, and can bring in a lot of business , you need to count up all the factors to ensure it is a viable option for you . If you believe it is, tread carefully and test the waters first, and above all do exhaustive research on which keywords to use.
