Anyone wanting to rank well in the search engines will have to go through the regular backlink building drill. All your work will prove pointless if you doing things wrong. If you want the search engines to take notice of your links and actually credit your site for them, then you should optimize them effectively. Below you will find three unique techniques that can be used for effective backlink optimization for excellent results.
First, if you want to be seen by Google, set up you links up right the first time. Do not get involved in link exchanges because you will get caught eventually. There are many ethical methods you can utilize to get good backlinks, but don’t believe the claims made by exchange groups because you don’t want your efforts to be unseen. Also, when you set up links you should understand that they cannot ever have a rel=nofollow tag. They must be DoFollow to get any advantages. There are a few online services that will tell you for free if a site is dofollow or not. It is a crucial fact that should not be overlooked.
When building links to your site, try to focus on high page rank sites, as these will do you the most good. One backlink from a PR7 site is worth quite a few from one that is PR2 or below. The higher the page rank, the more valuable Google considers the site, so links from high PR sites are what you should be aiming at. Focusing on sites with a page rank of at least 3 will help your backlinking efforts to pay off. It’s a good idea to verify the actual page rank of a site and not assume the one you see is for real. In come cases, website owners create fraudulent page ranks to fool people. If you do a little research, you’ll find a number of services online that can easily tell you a site’s real page rank. By taking a look at the cached page in Google you can also tell if the page rank has been faked, as this will show you another website altogether.
Just because the price is low you shouldn’t outsource link building to countries like India or the Philippines. You will suffer the consequences in the future if you compromise on quality and judge only based on price. It is critical that you control the quality of your backlinks. Your ranking in the search engines will suffer tremendously if you have 1,000 incoming links from hate/porn websites. You need to have complete control over the sites where you are getting incoming links from. If you absolutely must outsource then you need to choose an excellent company with a great history.
High traffic sites are usually higher quality which is why you want to try and get as many links as possible from them. Alexa can be used to discover these sites. Sites that have a high Alexa ranking are very targeted and high quality, so you will be getting links from sites with a good reputation.
It is quite clear that it isn’t hard to optimize your backlinks. Before you put in all the hard work, you simply need to make sure of a few things. Your patience will pay off eventually in quality backlinks, even if does take a while for your results to show up.
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