Search engine optimization is a procedure by which a site’s visibility is enhanced in the search engine through algorithmic results. SEO is part of the marketing strategy and it considers how the search engines operate and also how people search the internet. There are correct and incorrect SEO approaches, also named white hat and black hat.
Black hat approaches are uncertain and besides will get you fined and banned by the search engines, finding yourself in the dark for a very long period. They deteriorate the applicability of search results and the practice of the user with search engines. Some of the most well-known black hat approaches that have been recognized and penalized so far are detailed in the text below.
1. Link farms, spamexing or spamdexing. It involves more websites created only to host some free links that get to a compilation of sites. It can also embrace the form of interlinking between websites. The search engines regard these websites as dishonest, because their purpose is to get high rankings for sites that don’t provide good quality content. The technique is highly unsafe and if you use it, you will certainly be banned by the search engine.
2. Inserting hidden keywords. This is an old trap employed by webmasters who want to draw unearned rankings to their website. The technique is based on inserting text with the same color as that of the background or publishing text with a very small font at the bottom of the page. The goal is to enhance the instances of searching a word and thus boost its relevance. The technique is against the principle of genuine content and is annoying for a site’s customers.
3. Keyword repetition. The purpose of this method is to improve the relevance of a word in the search engine, through its repetition. There are webmasters who use Meta tags to record the word more than once. The technique is contrary to the objective of the site, because it decreases the value of the content, which is not readable anymore.
4. Cloaking and Redirect pages. It arose to many of us to search for a particular site and we thought we found it, it just faded away and we found ourselves in a different place. Scripting can assure an automatic application of this method. If you click on various links you will get to this undesired page, enhancing its rankings.
5. Irrelevant keywords. Some developers want to get high rankings for every keyword, therefore they will include lots of keywords on a site even if they are not related to the site’s content. Moreover, a keyword’s use in the search engines can be figured out by using certain tools and thus top keywords can be misused by black hatters. By using this method the website will be banned and more than that, there will be no link between the keywords and purpose of a site.
All these strategies will destroy your reliability and even if you can be highly ranked by the engines, you won’t achieve much in terms of sales or memberships . By using the correct seo techniques, you can obtain better rankings for your website and considerable traffic.
By using the appropriate seo methods, you can obtain better rankings for your website and substantial traffic.
