If you are looking for a great SEO expert online there are plenty to choose from however you also must be wary of scammers. When searching for a legitimate UK SEO Company here are five common swindles to keep your eyes open for:
Number one Guarantees: a common tactic of any conman is to offer something which is too good to be true and SEO fraudsters are no different. Perhaps the most common scam in SEO is companies who promise you that they will get you a number one ranking. No SEO expert would ever make such a claim for several reasons. The main ones are quite simply that the search engines change their algorithm every few weeks. The second is that you are competing against other people so it is impossible to promise victory because you have no idea what their tactics are. Any UK SEO Company who claims they can get you a number one ranking overnight is simply telling you what you want to hear.
2) Promises to submit your website to a large number of search engines: this sounds great but in actual fact the vast majority of web users only use three search engines: Google, MSN Bing and Yahoo. Think of the last time you used Excite, Metacrawler or Dogpile? And those are the more popular alternatives! There exist thousands of search engines which no one uses but getting your website ranked on these has very little value and would not be a service offered by a SEO expert. Even worse, these search engines are havens for spammers and generate poor quality traffic which can actually have a negative impact on your ranking with Google where almost 70% of your potential clients do their web surfing. If a UK SEO Company tries to charge you a fee for this type of service you know you are dealing with a scam.
3) Claims by a UK SEO Company that they either know someone on the inside or have cracked Google’s code. If a so called SEO expert tells makes this claim then they are simply trying to pull the wool over your eyes. The search engines algorithms are created by a team of people, not by individuals and even if someone did steal the equation and use it to optimize your website it would only help you for a few weeks when it would change.
4) Our SEO methods are a Secret: a seo expert should be passionate and excited about their craft and there is absolutely no reason for them not to explain their strategies for dealing with your website. Search engine optimization is a technical process and a UK SEO Company should not be worried about losing clients by telling them what actions they are taking. The real reason for most companies keeping their tactics a secret from you is that they are performing black hat techniques or trying to trick the search engines in some fashion.
5) Free Trial periods in exchange for FTP login details: this is a trademark scam and one which no seo expert would ever perform. If you see a UK SEO Company who offers this type of service you should never take them up on it. If they do turn out to be scam artists the results can be extremely harmful to your online business.
Learn more about UK SEO Company. Stop by Craig Helms’s site where you can find out all aboutseo expertand what it can do for you.
