In the last few decades the marketing industry has become unrecognisable. Because a customer doesn’t have to leave their front room to go shopping, the online presence of a company has become the most important way for them to increase revenue. Small retailers often struggle to keep up with the big names when it comes to the web and you have to ask why aren’t they more successful online? Why aren’t they making an impression on the world’s internet users? One reason is their failure to utilise Search Engine Optimisation.
Search Engine Optimisation or SEO has been in existence in various, ever more complex forms, since the end of the 1990s. Since that time, it has provided the means for webmasters to increase traffic to their site by taking advantage of the ways in which search engines categorise and organise listings. Simply put, search engines analyse the textual content of web sites to link phrases present within them to search terms. A site can optimise the process by altering its content, giving the search engine more ways to link the site to key search terms.
For small businesses, the most obvious benefit of mastering the Search Engine Optimisation of their website is the generation of sales. With online spending increasing every year, a business that doesn’t make the most of their online presence is headed for trouble. It is said that almost all online shoppers click on a result on the first page they are shown: If a business isn’t on that first page, it is making little or no impact on the market.
In addition to generating income, Search Engine Optimisation is cheaper than many other marketing solutions which are simply beyond the small business’ budget. If it already has a website, the optimisation of a business’ online presence need cost no more than research time, rewriting, and the willingness to learn from trial and error. Even if a specialist is employed, you can be sure their services will cost less than a television campaign.
It cannot be argued that Search Engine Optimisation is inextricably linked to marketing in a digital age but is still poorly handled by those companies that need it most. Google’s ‘crawlers’ don’t care about beautiful artwork or clever animation, so even those who have a tight budget or little experience can get something out of SEO. It’s about time that the little fish got a handle on this useful and inexpensive way of operating online before they are completely drowned out by the shouts of a million other websites. What good is being online if you are invisible to everyone that matters?
SEO London can boost sales for your company
