Having an online presence for your business opens up opportunities never before possible with an instant global market of nearly 2 billion people online at any given time. A simple search that turns up positive content will work wonders for you. But not if the search result comes with negative content about you and your product. You see, information in cyberspace buts two ways – it can promote your brand or ruin it. The Internet welcomes anyone to post their thoughts and comments and if you’re not vigilant, online slander and libel can get in the way of your success in online commerce.
Defamation slander has been with us since the dawn of civilized history and legal remedies have been around to exact punitive action against those who spread libelous rumors that have no basis. However, it is only within the last 15 years when access to the internet has made defamation of character a whole lot easier and faster to do with the widest damaging reach. It happens most of the time to athletes, celebrities, state leaders and extends to product brands and companies with a stake on their reputation to bring the customers they need.
And with cutthroat competition online, it’s not unlikely your product or service competitors start to engage in black propaganda, promote unflattering professional reviews, or encourage negative customer feedback. You can also find dismaying blogs and forum posts from anonymous disgruntled employees who may have been dismissed.
But it’s great to know you can do something to neutralize offensive online content. There are reputation management solutions online and off which you can harness to manage online reputation along with controlling unwanted online content. Admittedly, you can’t be doing it all the time. Some malicious posts and comments are easily seen as online ramblings and companies need not bother with them. But there are major ones with high search engine visibility you need to be more aggressive in preserving your online reputation.
Another option is to take the more aggressive stance and haul bloggers and the person who posted the offensive content to court for compensatory damages. Bear in mind, however, that any legal process is always expensive and time consuming without any guarantee that you can get the case resolved in your favor.
Fighting online defamation slander can be done effectively with the same tools that put you in high search engine visibility – SEO. With expert companies who specialize in defamation slander repair techniques, you can push offending sites 5 to 10 pages down the search return pages where their unwanted content can no longer do any damage.
Engaging the services of 3rd party SEO professionals can work wonders to neutralize defamation slander against your brand. The tools that experts use have been known to bring search results that sing praises about your product or your service.
Make the right move today with the right SEO-based tools to protect the your reputation. Do it well and you can secure a most rewarding–and certainly profitable–spot in the online universe.
Call Wag the Dog Marketing, Top-Dog.org, today at (800) 825-9500 and learn how we crush defamation slander in no time at all.
