Did you know that a little vigilance can take your brand to the next level? This is true especially when dealing with cyberspace when it’s so easy to be the subject of a negative viral campaign. Everyone knows how hard it is to attract new customers. Much more so now since new customers include searching for the product or service reviews online as part of their steps in buying a product. This is true especially of big-ticket items. In this day and age, brand protection has become an absolute must.
A great brand is constantly present in people’s everyday lives, and imprinted in their consciousness. Think Coca-Cola and Pepsi. Of course, you can’t please the entire universe and you will always have someone who will have something against you. There are a lot of trolls in the Internet who will jump at the chance to say just about anything.
How does defamation of character occur and what does it mean? Defaming someone means maligning someone’s character or reputation. Libel, however, is defamation through mainstream media in any kind of format that is released to the masses. If you do this offline, you are talking about print, television, and radio. On the internet, it might be inside the likes of Youtube, Twitter, Tumblr, Facebook and other networking sites.
A huge part of defamation of character is due to cutthroat competition where companies malign each other in attempt to steal clients from each other. Slander libel campaigns can really shake a customer’s confidence in the target products or services. However, competitors are not the only ones guilty of this. Employees that have a bone to pick as well as unhappy clients will happily air out all the firm’s dirty laundry.
When going online, most people are afraid of the following: cyber assaults, phishing, and account theft. But most people turn a blind eye to negative stuff written about themselves or their company. Sure, people are entitled to their opinion. But if your bread and butter relies on your popularity, you may want to reconsider just letting everything sort itself out on its own. Savvy individuals and companies know better. They actively practice brand protection.
For one, you can actually sue the person responsible for the content. Keep in mind though that it does not do anything for brand protection since the content is still online while you fight it out in the courtroom. The name of the game is really perception. Even if you win and the court decides your favor, people may have made their minds about you due to all the negative press you’ve been getting. If you win, you’ll get them to take the content down. But what your customers have read will be on their minds for the rest of their lives and it’s something that no monetary compensation can soothe.
Why don’t you hire experts that specialize in brand protection repair services instead? Popularity breeds contempt. Getting someone who can push all the negative content down for your keywords in search engines will go a long way in protecting your profits.
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