Every online marketer, who knows what viral means, dreams of putting something out there that goes insanely viral. Having some kind of content that is popular and talked about on social media sites is a highly coveted event in the life of a marketer. This kind of viral event is known for producing incredible amounts of traffic to a website. Yet – there is no precise formula to create this kind of traffic every single time. The basic rule of thumb is to get a reaction from people, either good or bad, using content. You’ll also see products spring-up out of the blue, and they’re so unusual that they become viral. Well, ok… you may be wondering how you can do that, too? Great – so let’s discuss some methods you can put to use that could help your content become a viral traffic generator.
Place your work in a visible place. Creating the work is not enough. You need people to know it exists. A really great way to accomplish this is to submit your work to social bookmarking sites. You can post your work to free services such as StumbleUpon, Digg and Reddit. People that are looking for the next “it” item are usually surfing these sites. It only takes about one or two of these people to click on your links and you go from undiscovered to well known. Don’t make it hard for people to find you. If people have to look for your work, it will never go viral.
Avoid dragging your feet between content releases after your viral campaign. This is serious marketing time – so don’t say anything silly, cheesy, or cheap. You’ll have to create more and with greater frequency because if you bore people, then you’ll surely lose them. We all know what happens when you make people wait too long or they forget about us. After you’ve set things up, like maybe an ezine, then you can think about relaxing a little. But before that happens, you’ll need to work on this almost every day.
Give people a great story. Stories, perhaps are one of the most powerful communication methods known. People usually aren’t grabbed by some fact about something, however if you can do something with that fact in a cool story, then you could have something. If you can get people to be invested in you and your story, then that’s powerful.
One of the easiest and best ways to get that done is with a great story. Stories are always more popular than blurbs and advertisements. Don’t you think a good story will command your attention more than an ad? A quick fact about something may catch someone’s eye, but it doesn’t make them want to know more like a story can. Making something go viral is a challenge and is not easy. The simple reason is that no one knows what will produce this effect. So, making this type of viral content isn’t the easiest task. So just do the best as you can possibly do, and use whatever tricks and advice you find.
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