Many companies in the Black Country are not taking benefits of SEO which I am finding odd. I know that SEO has an perception issue. It seems straightforward and grandiose promises can be given, but to do it correctly is really not so straightforward because there are a number of facets to it.
The 1st stages are straightforward and can be done speedily. If a web design firm is used to construct the website, they can do the first task which is to identify the keywords that describe the website, the owner’s business and their broad industry sector. Then the keywords have to be put into the wording of the pages and any graphics used, and then correctly inserted into the HTML that is not seen by the user but is crucial to the page definition.
At this moment, a warning must be passed. The keywords need to be spread around the site and put into to the most suitable page. If a business offers general IT support services, the keywords such as ‘pc rebuild’ should be on the pages that describe the list of services and not in the home page, which ought to have more general words such as ‘computer’. Geographical keywords can also be expressed on the home page for example since our IT support may only function in a local area, so descriptions such as ‘Black Country’ are more than acceptable as would city names of the areas where they operate.
But then the real task of SEO doesn’t not happen or show results quickly. The stages above will not convince the search engines to give a website prominence in the results pages. What is required for that is the lodging of the keywords and links to the site in places around the web that will be found by the search engine ‘spiders’ as they scour pages searching for content. This is done by coming up with lots of articles, blogs, press releases and other pieces that can be loaded on blog sites, article banks and other locations that contain such content. There need to be hundreds of links, all relevant to the linked pages and properly constructed using proper grammar and sensible to the human eye. The pieces then have to be re-done in such a way that there may be hundreds of recreations of it, but they must each be unique in themselves. This means that the base article must be written so that the broadcast software can generate many different versions to post.
Once posted, the search engines will eventually discover them, link back to the target website and build a profile of importance so that they can match their users to the pages on the basis of their search guidelines. But this is a slow process and why it needs to be appreciated that SEO is a gradual procedure as it takes time for the links to be found and included in the profile.
Our IT support firm probably will not see themselves at the top of the results pages for a number of months but given time they will pull their way up the table and anyone else in a market that has plenty of competition will also have to be tolerant. However, since by this time they ought to be paying their SEO providers by results anyway, so they can afford to be kind.
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categories: SEO,Black Country
