Almost all businessmen use the internet in order to create a positive brand for both themselves and their businesses. Lots of money, time, and effort, are being used to eventually develop a growing client base and increase the business profits. If you are knowledgeable about online marketing strategies, all the effort, time, and money spent will be worth it. However, it can all go down the drain by just one case of slander and libel–especially if it is a well-publicized one.
90% of the market utilize the Internet search engines to aid them in product research, which in turn influences their purchasing decisions. Even if most consumers purchase offline, they get their information mostly in the Internet. This is the main advantage of being present online.
SEO influences one’s company’s search engine rank, especially if the keywords written in the company’s site are targeted to a specific market. The downside to this is that slander and libel attacks can easily render all the hard work useless even before you know it. For example, if you enjoy a high rank in search engines for word “dog food”, this will also determine your ranking in the search engine once slander and libel information spreads in the Internet. Being more popular online may be a disadvantage in this aspect. The more popularity you gain online, the quicker and easier to spread content that will lead to the tarnishing of your reputation.
These defamation slander attacks can come from anyone and anywhere–even from those you don’t expect. They can take the form of blog posts, forum messages, or even full-length articles created by disgruntled employees, dissatisfied customers, or unethical competitors. When you take the time to consider all of these scenarios, you will realize that there is a real danger of seeing your hard work get destroyed by malicious information.
Don’t be disheartened though as this problem is manageable. There are three alternatives which you can choose from. Firstly, you can opt not to pay attention to it and just wait until it disappears from the web. Sadly, this will not likely happen in the near future.
Keep in mind that suing the person responsible might even cause your bankruptcy. The main logic for this is that you spend a lot of cash while the case is in court. However, you lose potential clients due to the negative postings about you or your business that are still online. The last option is to hire a company that specializes in slander and libel repair services. This company will push down all the negative posts about you or your company.
Lastly, you can opt to hire experts who specialize in reputation management online, as well as slander and libel repair services. These experts have the capability to knock down negative content in search engines and take them to the last pages where no potential customers will likely see them. Innovative strategies such as search engine reputation management to do this.
In this modern age, information about you, or your business, can either make it or break it. Anyone can easily write a malicious blog or article about you or your product with the aim of destroying your brand and hurting your bottomline. The surest way to cope with this is to consult an expert SEO provider with specialization on brand protection as well as reputation management online.
Call Wag the Dog Marketing, Top-Dog.org, now at (800) 825-9500 and learn how we supress defamation slander quickly with Internet slander and libel reputation management.
