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So why is blogging important for your online reputation? Easy. Your online business’s image and reputation is important. It should be treated like any other business, online or offline, and creating a blog and contributing to it regularly can increase and protect your business’s image.

Protecting your online reputation is extremely vital to stay afloat today. Any bad press associated with your business can be nothing short of crippling. You cannot really avoid bad press; dissatisfied customers or evil competitors will say what they want about you. However, there is a way to help weedle out bad press and promote the good.

Blogging. We have all done it or at least have heard of it. Blogging is writing about a topic on something you know. Businesses are really taking advantage of it because they can write, or “blog” about their products or services. You can too.

Blogging is writing about a topic that you may consider yourself an expert on, such as a product or service you may be trying to promote. Blogging will also enhance Service Engine Optimization, or also known as SEO. Search engines will pull blogs that you have posted and display them in the top search results, depending on how recent it was posted.

Inserting a META tag code in your blog will also help improve SEO. A META tag is a code that is embedded within the text of your blog. This can be done using whatever blog editor you use. The META tag is a one line or sentence description on the content of your blog. Search engines will be able to pick up the tag which will appear in top search results.

So, if you receive any bad press, whether it’s a negative comment posted in the customer review section by a dissatisfied customer, or an article negating your product or services by a competitor, these unwanted posts can be pushed down further in search engine results. The frequent, updated content you post will push down the unwanted content up to ten pages in the search results. The more you post, the faster it will be removed from the top results.

Blogging can also help sweep any unwanted content or bad publicity under the rug. The more you post or blog, the more times your blog will appear in search engine results. As a result, the unwanted content that you don’t want to appear in the top results, will be pushed down. Out of sight, out of mind. This is a popular technique used among online businesses all looking to protect their reputations.

There are techniques and strategies out there that will help improve your online reputation. More and more techniques will most likely be discovered as time goes on. The demand for online reputation repair services will most likely increase as the Web rapidly grows with more online businesses and entrepreneurships.

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