Using the world wide web as a way to help you build your business, whether it’s an online or offline business enterprise, is definitely a practical technique. When it comes to mass e-mail advertising you can literally reach thousands and thousands of potential customers all with the click of the mouse button and with almost no expense (merely the cost of your internet service as well as website hosting fees).
The low cost of this kind of advertisement has a downside, companies started sending out millions of messages to unsuspecting email recipients who then started complaining about junk mail – unwanted bulk commercial email messages.
The rocketing amount of spam emails which were being sent out launched a backlash from the public that eventually resulted in new laws to stop the misuse of the email message system, the CAN SPAM law regulations. These laws basically point out that you can’t send out plenty of e-mails to random email addresses.
In order to be in compliance with the law, and not be accused of spamming, there are some things you have to do:
1. Your e-mail message should have an accurate ‘from’ heading in which you put in your name or the name of your firm.
2. The subject line on your e-mail need to be precise as well as relate with the actual content of your email.
3. As the sender you need to give an actual physical address for you or your company.
4. Make certain to clearly label your email in case it includes adult content.
5. You cannot have a false header on your e-mail.
6. You must give a clear, and free, link for the recipient to ‘un-scubscribe’ and if they select that link they must quickly be taken off your e-mail list and you ought to in no way send them another e-mail.
7. Having an ‘opt-in’ list is probably your best defense against being accused of junk e-mail. This technique is going to persuade your website visitor to register to get your email messages. They are giving you authorization to send them email messages. To get them to join your list you could provide them a bonus like a totally free report or a multi part mini-course that they will receive over a period of a week or so. Whatever you present them to encourage them to subscribe, be sure it has actual value to your subscriber. Take a little time as well as develop a report which has some actual value and substance to it.
These are the basic principles of the law. I am not an expert or a legal representative so don’t forget to take some time and study all the ins and outs of the CAN SPAM law so that you can make sure that your enterprise is in compliance. Never let the new laws discourage you off from using mass e-mail marketing as it could be a very helpful marketing tool for your enterprise.
In case you take some time to find out exactly what all the laws are and then you follow them, you will be in compliance and you’re going to be able to add lots of customers to your business enterprise which will ultimately lead to a lot more sales, and that is what we all want.
Video Marketing is a concept that helps and encourages people to pass along marketing videos about goods and services. This could be accomplished through Social Media Marketing, a great approach that can get you links, attention and massive amounts of visitors by promoting your website or organization via social media channels.
