Thousands of men and women have put social bookmarking to powerful use for off-page optimization plus assorted marketing strategies. It is an approach that is specifically used for backlinking; as well as search engine optimization methods. Yet the wiser IM businesses will use particular bookmark sites as they are meant to be used which is also a strategy for continued growth and development. It generally is a matter of your particular business goals and perhaps what appeals to you. Yes, bookmarks can be stored in your account at bookmarking sites, even though they have become community centers for lots of people. Plus you can tag your bookmarks with your unique keywords which can help with some search engine optimization but it tends to be temporary.
A few of years, or more, ago social bookmark sites were ranking very highly in the Google results, and so many sites altered the link attribute from dofollow to nofollow – blame Google. Seems people had the ability to rank highly from sites like Digg and a few others. No, I don’t have any secret knowledge about the real reason those sites changed to nofollow. It does make for interesting speculation but not terribly important at this point.
However there is a great deal you can do with certain strategies at these highly trafficked sites. What can cause issues with so many profiles for backlinking is those profiles are not properly written or anything similar to high quality. You’ll find a few more strategically minded marketers who make an effort and create high quality bookmark profiles. Profiles that have looks of being legitimate will do a greater job for you and have a great chance of passing a review. This really is the best way to go for many reasons, and you will have the opportunity to use them for powerful bookmarking for a long time.
Also think about your ability to use the RSS feed functions available with a meaty profile with good content in it. There is SEO value with a good RSS feed; not to mention RSS directory submissions you can do. You may include your various links plus targeted content in your feeds, too. But you do have to be careful and exercise caution so you are not over-promoting because that can cause loss of members to your feed.
Just take a look at your feeds, and you can know when you are going too far with promotional links, etc. Another important aspect is to take time and build relationships at these bookmark sites. It is best to maintain a respectful presence at social bookmarking sites, and if you do that then you will find it serves you well.
Ultimately, how you approach using bookmarking sites in your personal business is your call. Most individuals are likely to just use them for backlinking, and it does seem that the approach outlined above is not applied by so many people. Maybe you can try it at just one powerful bookmarking site and see how you prefer the results.
Maybe now scoot on to my homepage to get a new social media marketing plan.
