List building is one of the most crucial considerations for every online business.
Why? Because a mailing list enables you to send communications to your customers at any time, and it enables you to build trust based on the quality of information you are providing to them.
Understanding What Makes a Mailing List Strong
Before you even start to build your mailing list, you should consider the characteristics of a healthy mailing list. Here they are:
- Satisfied Subscribers. Subscribers to a list are satisfied if they are receiving the relevant and useful information that was offered to them when they signed up.
- Responsive. When the list owner of a strong mailing list sends out promotions, invitations or special request, a good number of people respond.
- Loyal. Subscribers like to stay on a healthy mailing list. When their email inbox gets cluttered and they start unsubscribing from newsletters, the good lists are the ones that they feel they just cannot do without.
- Healthy. A healthy list is in good shape. It does not have a crowd of unhappy members who are trying to unsubscribe but can’t work out how. And the mailing list receives regular messages which are helpful and relevant (this helps to maintain the healthy relationship with the list owner).
- Self-propelling. A good list will grow all by itself, as subscribers recommend it to friends, comment positively on blogs, etc.
- Large. Size is not the main thing(and even a tiny responsive list is preferable to a large neglected and unresponsive list).
If you would like some more’Down-to-Earth’ suggestions on how to build strong, responsive mailing lists, download the free ebook “Laying The Foundation For A Good Mailing List”
