There are a lot of aspiring Internet marketers who want to build their own email list and have loyal subscribers who trust them and see them as an expert. However, they are so stuck in trying the many “get rich quick” schemes that they don’t have time to build their lists. Time and money are wasted and focus is lost by getting involved in such situations, therefore, they never achieve the valuable customer list that was being sought. List building doesn’t need to be a difficult or lengthy process so long as you know what mistakes to avoid and how to avoid them. Building this valuable list can be at the heart of your business’s success and turn out to be the best income-generating tool you have in your marketing arsenal. To easily avoid these simple mistakes and build this valuable list, a review of errors to avoid will be covered here. Lists are so important. I am building one right now for a client, Dr. Kim, and it is growing quickly.
The simplest way to throw money down the drain when you first begin to build your list is to buy leads. It’s never a good idea to buy a list of leads from any service or company. When you purchase a list from a third party, you usually get lists that have been over used, have stale email addresses, and mostly they are not targeted to your business. No matter how great the offer looks, don’t waste your time and money using these leads to market your business. Just think of it this way. Using these lists is like sending your message out to a bunch of prospects who don’t know and trust you. Without a relationship in place, these leads will get you nowhere. If you want to have a successful list for your Internet Marketing, it’s key to be able to build a relationship with your subscribers. When your subscribers start to trust what you say and feel they know you well enough, they’ll begin to buy your products. Therefore, it is more beneficial to expend the effort to construct a list on your own instead of purchasing one.
Another common mistake budding internet marketers make is sending emails promoting their business of list to people who aren’t even subscribed to that list. There is absolutely no justification for such marketing acts as these people might report you for spam.
Be painstakingly obvious when presenting your identity and contact information in your promotional emails. Anonymous marketing emails get ignored easily and will not serve any purpose. You should have your address, phone number and preferably any other important information that needs to go. Apart from this, you need to put in all efforts to make sure that your email doesn’t look like spam. The subject line is the first potential red flag to the recipient; take extreme care not to insert words that will appear as spam.
Don’t forget what a prominent place list building retains in your business; if you give it the weight it deserves, it will reward you in the end. By steering clear of these regular errors, and making good decisions going in the right direction, you are well on your way to success!
