Like most things, on the surface copywriting looks fairly easy to do. If you’re an online marketer, you have probably seen a lot of sales letters. Those letters don’t look very hard, the words aren’t very tough – and you’re only trying to sell something. If you are like most new internet marketers, it didn’t take you long to figure out just how important and how difficult copywriting can be.
What so many internet marketers do is just hire a copywriter to take care of it. That’s a good option for many who feel they aren’t the best writer to hold a pen, or type a keyboard. But it is a great idea to learn something about copywriting so you’ll understand marketing better. Good copywriting is of the utmost importance even if it is for something as simple as auto glass replacement.
If you want to sell a product, first think about how you could best sell it to yourself. You buy things; think about what makes you feel like buying something. So when you write your copy, just do it like you were selling the item to yourself. Avoid using any sales tactics that you would find irritating if they were used on you. Instead, emulate sales copy that you find pleasing or that makes you want to find out more about the product (or buy it on the spot). Never forget that you are a consumer as well as a seller. If you cannot sell your product to yourself then you have a big problem! As you work on your copy, create text that would seal the deal for you. You’ll find that it’s much easier to sell to others when you’ve sold it on yourself first. Long, unbroken text will bore your readers, so break it up. You were probably taught in school that a paragraph has to center around a single thought. This is a good principle to remember. Yet it’s also permitted to break one thought into several different paragraphs. Don’t use long blocks of text if you want to keep peoples’ attention, especially internet users.
Be sure to separate long paragraphs into smaller ones. Copywriting should flow, so it’s perfectly fine to have very short paragraphs, even if they are only composed or a sentence or two. This makes it easer for people to concentrate on your message. At present I am working on a major online campaign for an autoglass company that involves great copywriting.
Headlines can also be used to change tracks and discuss a new idea. A bold headline in a large font is an effective way to start a new section or change tactics in the middle of your page without disrupting the reader’s focus. Some readers glance down the page without reading every word; headlines will grab their attention and may make them decide to read the whole thing. This is how most site viewers decide if they want to read the body of the page or if they want to click on to someone else’s offer. There are art forms to all excellent copywriting. Even videos that are more for sales have copy in them. Most likely that script was written by a copywriter. Every single ad you see on TV, or hear on the radio, was written by a copywriter.
Sure you could hire someone to do the writing for you. But to reiterate, if you do this it’s a very good idea to at least understand what’s going on with the writing that’s being done for you.
