Once you have conquered the search engines, by getting your site to the top for your targeted keywords, the next step is expanding your law firm SEO strategies.
But don’t get fat and happy, this is just the beginning.
Once you have your firm’s main site ranked, you should consider implementing a practice-area specific microsite.
This law firm SEO technique, known as “micro-siteing”, involves building several more specific websites that help promote your firm.
When properly implemented, you can spread your reach and increase your real estate in the top search engine results.
The practice-specific sites you create may be very different from your main site and very different from each other. In fact, if the content is even similar, Google, Yahoo and Bing will discount the value of the these practice-specific sites as duplicates.
These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).
Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.
This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.
I maintain the legal seo blog for specific discussions of legal seo topics. Should you have any questions, comments, or concerns, please don’t hesitate to contact a legal seo professional. I look forward to you learning or teaching something new!
