Google Analytics is a free of charge service supplied by Google that gathers specifics about visitors to your internet site. This information is displayed clearly on a dashboard which helps you observe the traffic to your site.
Google Analytics collects a vast amount of data about the visitors to your site. You can customise the dashboard to show the main areas of information that you want to follow. The most fundamental information would be the number of visitors to your site. This can be set by day, week or month. The graphic portrayal of this data makes it quick to establish the pattern of visitors to your site over a specific length of time.
Google Analytics provides a Visitor Overview section that collates further data about site visitors such as the number of pages they look at and the amount of time they spend on your website. This data can be essential in establishing ways to increase conversion rates from visits into prospects or sales. When your website offers a service which is related to a particular area, then it would be of interest to you to also view the geographic location of the visitors to your web site.
Traffic to a website is crucial, having said that, the aim is to try to encourage the visitor to view further pages on the site. Google Analytics allows you to see the visitor Bounce Rate. This is the amount of visitors that have arrived on your web page but exited the site without viewing any additional web pages. If your site has a unusually high Bounce Rate then it’s worth checking the design and functionality of the pages which they are landing on to see if they can be improved upon.
The source of visitors to your website is also of great importance. Google Analytics identifies the sources of this website traffic and how many visitors have come via this source within a set period of time. There are a number of different ways which a person may come across your site. Search engines can send visitors to your site either organically or via pay per click links. Other sites may well send visitors to your site using a link to your website. Or visitors may have entered your website address in the address bar having obtained it by another means. With all this data, either yourself or an seo company, can create marketing campaigns of which the effectiveness can be examined via Google Analytics.
Bird and Co Creative is a web design company providing online marketing solutions for small businesses.
