Google Analytics is a free service supplied by Google which gathers details about visitors to your internet site. This information is presented clearly on a dashboard which allows you to observe the visitors to your website.
Google Analytics accumulates a large amount of data about the visitors to your site. You can customize the dashboard to display the primary areas of information that you’d like to track. The most fundamental information would be the number of visitors to your website. This can be set by day, week or month. The visual representation of this information means it is quick to establish the pattern of visitors to your website over a certain period of time.
Google Analytics comes with a Visitor Overview section that collates further data about visitors including the number of pages they view and the length of time they spend on your website. This information is vital in establishing methods to improve conversions from hits into leads or revenue. When your website offers a service that is associated with a specific area, then it would be of interest to you to also view the geographic location of the visitors to your website.
Traffic to a website is vital, however, the aim is to try to encourage the visitor to look at further webpages on your site. Google Analytics allows you to view the visitor Bounce Rate. This is the amount of visitors who’ve arrived on your site but left without viewing any further web pages. If your site has a particularly high Bounce Rate then it’s worth looking at the design and functionality of the web pages which visitors are landing on to determine if they can be improved.
The origin of the traffic to your website is also of importance. Google Analytics pinpoints the origins of this traffic and how many visitors have come via this particular source over a set period of time. There are a variety of different ways which a visitor may come across your site. Search engines can send traffic to your website either naturally or via sponsored links. Other websites may well refer visitors to your website using a hyperlink to your website. Or visitors may have entered your website address in the address bar having acquired it by another means. With all this information, either yourself or an seo company, can devise marketing strategies of which the effectiveness can be examined via Google Analytics.
Bird and Co Creative designs websites which will help your business to succeed. Find out more about what makes a good website and the services which we provide at www.birdandcocreative.co.uk.
