To develop a successful banner you have to look at it from the perspective of the viewer. Here are a few useful tips that will help you to create an attractive web banner.
A good banner has an excellent copy. So spending ample time to think about what would interest the surfer becomes essential. Make the copy short and simple. The text must be informative and practical and must support the banner punch line. It should make the viewer curious or bringing out a smile. The copy might end with the same catchy phrase as on the website unless the banner punch line is the same.
See that the banners contain relevant contents. Ensure that the images displayed in the banners are relevant to the products or the service offered in the web site. A pretty young girl in a glamorous outfit might attract the attention of male viewers, but if the site sells electronic goods, the visitor will definitely leave the sight before making a purchase, thus ending up with high –click thru and very low sales.
It has been shown that the best call to action on a web banner is the magic phrase ‘Click here’ the presence of which increases the click-thru rate. This magic phrase should be exhibited for a long time, say 2-3 seconds, that too in the last frame of an animated banner. The phrase ‘click here’ itself could be animated by making it to blink or change color.
Ensure that the banners have a professional look. A professional looking banner has its images very clear, not blurred or pixilated and the line art is very sharp. Also ascertain that the banner displayed has the same height and width values as their original size. For example, if a banner of the size 468×60 pixels is displayed at larger or smaller dimensions (even if the width: height ratio is kept the same), it leads to pixilation.
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