1. Update the pages on your website frequently. Stagnant sites are dropped by certain search engines. You can even put a date counter on the page to show when it was last updated.
2. Give additional value on your website. For affiliates and partners, you are able to put links to their sites and products and ask them to do the same for you. You are able to also advertise their books or videos, if these products relate to your industry and aren’t in competition with your own product.
3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your website to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.
4. Put in a link to your main page with a script ‘Book Mark or Add this site to your Favorites’.
5. Put in a link ‘Recommend this site to a Friend’ so that the visitor can e-mail your website link, with a prewritten title, “Thought you might be interested in this”, simply by clicking on it.
6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and definitely provide a ‘Contact Us’ link on each page.
7. Make a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Furthermore post your privacy policy as well so that clients know they are secure when they go to your site.
8. Create a FAQ page that addresses most of the doubts and clarifications about your product or your company which are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your website.
9. Make certain that every page on your website has best suited titles and keywords so that your customer can find their way back to your site if they lose the bookmark.
10. By no means spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They might still come back if they like your products. But they will definitely not come back if you continue to flood their e-mail box with mails they no longer wish to receive.
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