Are you able to give me some pointers on crafting efficient copy? Real testimonials and video are good copywriting tools! Learn some efficient copywriting ideas here – they’ll help you convert!
Many things go into successful PPC campaigns; however we must say that ad copy is extremely important. The ad copy can make up for what is lacking in other areas, but almost nothing can make up for poor ad copy. Here are just a few Adword ad copywriting tips that you can turn around and use later today.
You always have to remember to focus on your keywords when writing your ad copy. If you’re just lost as to how to begin writing your ads, then you can get inspiration from existing ads in use – but never copy directly, word for word. Some marketers think they need to get overly creative with their ads, and that is just not true at all. The headline is only to stop the reader, and then make that reader want to read your ad. Whenever you use Google and search for something, then the returns show up with blue links all over the place? The point is that it’s hard to see your PPC ad when it’s on the right side of the first page. Your ad will only have the blue keywords put in from Google if your ad doesn’t contain the keywords the searcher used. It’s all about relevance with PPC, and if you do not use the right keywords in your ads, then Google will slap you with higher CPCs fees. Besides that, the searchers will tend to ignore those ads that do not have the highlighted keywords in their ads. You can test, but we have tended to use the keyword once in headline, sometimes, but at least once in the main body of the ad. You need to have a good CTR because that will affect how high your quality score is which will impact your CPC. Split testing (A/B) is the secret sauce when it comes to optimizing your PPC campaigns. It’s not hard at all to split test, but you do need to be as smart as you can in your testing; and do not be impatient. When you begin split testing one item, that is all you can do at a time with split testing, just carry it out until you feel no more improvement can be made to the headline. For instance, if you’re testing the display URL, don’t make any other changes to the ad. You will get the most accurate test results with the highest number of impressions your ad receives.Only test one item at a time, but when you’re done with something then start split testing another aspect of your copy. Yes, this does take some time, but you can eventually test all components of your ad. The click-through-rate is important because it indicates how effective your ad is. At this point, since we’re talking about your ad, all is determined by the ad copy and that’s pretty much it. The next conversion rate will be that of your landing page, but they have to get there to convert or not. Obviously, you must work on your ad copy and other Adwords execution principles so your ad conversions are great.
Asking the reader a very pointed question can have incredible results if you ask the right question and in the right way. We know you know what we’re talking about because just about everyone has used this precise technique in their lives. For the greatest impact, make your questions very pointed, direct, clear… all those good things. All in all, writing a profit pulling ad copy for your AdWords campaign takes consistent effort and practice. It’s not hard at all do write great classified ads (PPC) ads, and you will discover that if you don’t give up.
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