For those of you that have a website, it can be a pretty good feeling once you’ve finally got it up and running. You’ve put a lot of hard work into and how you just sit back and wait for the avalanche of traffic that will bring you fame, fortune, and eternal Internet glory. Right? Well, building a site is quite an accomplishment, very few people can do this. But getting traffic to your site is something else altogether.
If you want people to find your site, you’ve got to make it easy to find. If you have the most brilliant site in the world, but nobody knows about it, you may as well have spent your time watching reruns of Friends. In order to get some visitors to your site, you’ve got to do some search engine optimization, or SEO. Search engines are the primary way for most people to look for information. If you want more visitors, you’ve got to make your site not only visible in the search engines, but high enough in the rankings so you stand a chance against all the other sites out there.
First of all, how do the search engines work? They send out small robot programs that are constantly reading as much as they can on the Internet. They report back to headquarters, where everything they’ve read is indexed, categorized, sorted, and prioritized. For example, if you type in “Dog Training,” in any of the search engine, you’ll get a list of results based on the information these robots have uncovered while out and about.
How exactly do they know which sites are the most relevant? Well, that’s a closely guarded secret, kind of like the secret recipe for Coca Cola. But just like we know the basic ingredients of Coke, we can sort of guess how the search engines do their magic. It’s a combination of on page optimization, and off page optimization.
On page optimization is how you build your site so the robots that come and check your site out will have an easy time figuring out what it’s all about. In order to do this, simply pick a phrase or two that best describes your site, and then make sure that it’s used throughout the text on your site, as well as in the title, the headings, your meta tags and meta description, as well was used to describe any pictures you may have.
Off page optimization means doing things away from your site, namely building backlinks, or links pointing to your site. Ideally, you want to get the links using the same phrase as you used to describe your site. Many people consider backlinks the key element of SEO. The more links you build, the higher your site will rank in the search engines. That means more traffic, more visitors, and more money.
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