Regardless if you are endorsing Web Traffic Genius Bonus or even some other awesome product or service, Google Adwords really can enable you to transform your business. There are a number of reasons why you should use Google AdWords for your advertising needs. Number one, it’s run by Google, which means there is absolutely no question of not getting quality traffic. The second reason is that AdWords gives you traffic right away, and you don’t have to wait until your site gets a good rank with the search engines. Number three, you don’t need a high budget to start, which means you can get started with your campaign with a couple of hundred dollars. However, AdWords has gone complicated in the past few years, due to its growth and because of the growing number of advertisers. There are some mistakes frequently made by AdWords advertisers that aren’t hard to avoid if you know about them.
Once again, back to the example of marketing Web Traffic Genius Bonus. For instance, if you’re advertising without thinking, not to mention with little familiarity with making use of Google Adwords. The first mistake is not testing where your ad places, especially if Google’s top position in the search is your goal. Many would say this is where you want to be, but it can actually be a bad thing. Even though you have the top spot, you may not automatically find yourself successful. Ads that are lower than the top position often get clicked through more often. That’s why it’s important to test how much return you’re getting on your investment for each ad you’ve placed. The 4th and 5th positions, believe it or not, are often better because they aren’t as expensive and because there is a much lower customer acquisition cost. The next mistake we’ll address is that of only creating one ad and not having any others to test it against. Since you are aiming your ads at a certain market, you must have an ad that targets keywords in this niche. The problem with using only a single ad is that you won’t know how to make changes or improvements to it. There will be no room for testing. When you have two ads, you can easily see which of them gives you better results. Once you know which ad is giving you better results, you can easily replace the other ads that aren’t working so well. This technique, which is called split testing, is well known among experienced AdWords users.
Leaving your keywords out of the ad’s body is another frequently seen AdWords mistake. Be sure to include your keywords in the text of the ad as well as the title. More people will click on your ads if you do this. There are plenty of Google ads that are well written but the writer forgot to insert his main keywords in the ad. It’s important that readers can understand your ad and have a reason to click on it. It’s also very important to have a good and relevant landing page, which will improve your conversions and cause Google to give you a higher quality score.
So, Google Adwords really does beat everyone else when it comes to advertisements on the internet. It’s the holy grail of direct marketing done through the Internet. Avoid making these blunders and you can find success with this advertising platform. It’s all in how you use it.
