One of the longest standing strategies for online advertising is article marketing; it remains popular because it helps your business build a name for itself, while generating lasting results. By utilizing article marketing to provide information, tips and new ideas to the masses, you can tap into the desire that many people naturally have, which is to learn new things and to stay informed. However, when online marketers start to make use of article marketing for their promotional activities, they make mistakes that ultimately slow down their campaign’s progress. Mistakes help us learn, but what we learn from our mistakes is what marks success or failure. Repeating a mistake over and over will make things difficult and you unpopular. This article will help you avoid these common article marketing mistakes.
Articles can be written for any subject under the sun from autoglass repair to stereo speakers.
A common blunder made by many article marketers is not taking into consideration the guidelines mandated by the directory that they are submitting their articles to. Despite the inconsequential nature of this step, you won’t get a published article if you don’t pay attention to rules regarding word counts, link placement, your article will be overlooked for publishing. The directories are very strict about their rules and you will either follow the letter of the law or you will never get published. Everyone’s policy is different and you need to understand what and who you are dealing with or you will find other failures in your system. One example of this is the “no follow” tags that the directories may add to link that you try and insert in your article text. You won’t get a lot of advantages out of this, because search engines don’t pick up on links with “no follow” tags. After all, you’re submitting your articles to these directories in order to get your links noticed. Keep in mind that you shouldn’t forego these directories completely; the traffic you get from them might still come in handy. But just don’t rely on these as much as you do on other sites that help you with link building.
You must always be sure and select your keywords wisely. Longtail keywords like auto glass replacement can rank much easier.
Keeping track of your results is also absolutely necessary and something that many article marketers fail to do. How will you find out what is working and what isn’t if you don’t keep track of your results? It might look like extra work but in the end, it pays. You need to know where you’re publishing your content and when. This will help you learn which headlines are attracting your readers’ attention and who is clicking on what. Overall, improving your campaign’s performance depends on how well you track it. Tracking will give you insight, such as times when perhaps very few of your articles are generating any traffic while all the rest are not doing much. In this case, you can target those keywords that are really getting a good response. After you know which keywords are working, it’s just a matter of making more articles using those same keywords.
Just remember, to get the ball rolling, you only need to get one article published and you could be on your way. In order to achieve a high volume of sales, keep trying to use keywords and develop a portfolio of top notch articles to provide you with the exposure that you need.
