myhomepage is an online startup company that has utilized current funding to build an attractive, useful and innovative bookmarking and online password management website application which helps all over the world save your passwords online. The tool has been well received with users becoming fans and advocates of the technology.
The Problem
Nevertheless, the myhomepage team now realize that they are now coming into what is probably the most challenging part of any startup process. A large amount of the seed funding has gone into developing the product. The team now have to target their attention to marketing the tool, however with little resources left it needs to be a carefully managed exercise.
Prospective investors have set the ‘active user’ target to 50,000 before they will release the next round of investment capital that is so required to push the startup on to the next level.
The current number of active users is 5,000 and with minimal marketing impact thus far, user sign ups are running at just 15 a day which is 5% of the regular amount of new and distinct visitors that arrive at the website every day, however the 300 new and unique visitors that arrive at the website every day has remained the same from the beginning. To make matters even more demanding the startup has been set the difficult task of having 50,000 online users inside of just 6-months.
At the today’s conversion rate the site will only get a further 2,700 users – leaving the business to fall far short of the goal which is so needed for more investment.
myhomepage – The Second Coming
The team have decided to take the challenge head on. Over the last couple of weeks the founders have re-focussed the direction of the company towards marketing and advertising the existing benefits of the product while making painful cut backs on expenses and product development.
Funds has been re-focussed on an all out attempt to increase awareness of the company, drive up the number of traffic and reach the goal of the thousands of registered users that will see the company win the funding that they need to survive.
myhomepage Need YOU!
In 6 months myhomepage must get 50,000 new registrations for its free homepage. At present conversion levels which means finding one million brand new and distinct visitors to the site over the next 6 months, this means an average of 5,500 site visitors on a daily basis compared to a current average of 300.
There are two members of staff, one trained in SEO and the other writes content. There is no money for PPC campaigns or any other form/forms of paid for advertising. There is scope for organic search engine optimisation, viral marketing, blog marketing, social network marketing and guerrilla marketing.
Which avenue should myhomepage pursue? What exactly should the angle be? Are there any other avenues that myhomepage ought to follow?
This article has been written by the author,Eric James . Should you require anymoreAdvertisingplease visit his Myhomepage resources!
