It’s no secret that traffic is the lifeblood of any online business or website, because traffic of course refers to the amount of people visiting your site. Also consider that traffic is your potential source for both subscribers and customers. Since this element is so very important not only to your SEO campaign but to your entire online business, we are going to be examining some common methods that professionals employ to increase web traffic.
Some people skip the SEO element of their marketing campaign mainly due to ignorance, the lack of will to learn or the lack of budget to pay someone else. This is detrimental, not only because search engine optimisation is one of the most important aspects of the marketing process, but also because it doesn’t have to be difficult to learn. For example a simple and effective SEO strategy for both beginners and more experienced marketers can be found here at Marketer Trade Secrets.com. Once begun, the bottom line of any SEO campaign is to get your site ranking on the first page of search engine search results. To achieve this, continue to tweak your SEO strategy until your site ranks amongst the first on Google. It takes time but the end result is worth it.
Advertising is another very important part of increasing the amount of traffic that any site receives. The most common web advertisements are typically achieved with free classified ad sites, banners or both, many successful ads and banners involve only simple wording or graphics, while others focus too heavily on intrusive animation with sound. There are also traditional commercial style campaigns that are proving to be very successful using only simple video creation software such as Microsoft Movie Maker for example which comes as standard with most windows based PC’s
Some people consider word of mouth to be an out-dated form of advertising so they don’t even give it a shot. Yet the digital equivalents to Post Office and corner shop gossip such as Twitter and Facebook have proven themselves to be an immensely successful form of advertising and not just for the small business. Such sources of traffic can even go ‘viral’ if it’s of particular interest resulting in an exponential amount of traffic which could very well be the primary source of traffic for a number of sites, some of which may not even know it.
Other websites, particularly popular ones, should be effectively placing back-links to yours. This is done by making arrangements with them manually or by hiring an SEO company to place backlinks for you. This will cause your site to rank much higher on search engines, and because of this, if trusted sites are linking you, people will respect and trust your site a great deal more. As such they will probably take it more seriously and be more inclined to subscribe or even buy from you.
Another kind of traffic to bear in mind, but equally to be aware of is from bulk traffic providers. The best sites that offer such a service will bring you legitimate traffic from people that have taken surveys letting the seller know that they have been looking for a site like yours. The worst and unfortunately most common kind are going to force visitors to your site through the use of pop-ups or pop-unders. Do not forget that customers, who are directed to your site in this way, are not only a waste of money but can also be detrimental to your search engine page rank.
It’s quite easy for people with aspiring sites to become so discouraged that they don’t even want to attempt promoting their site. However don’t despair, there are good SEO Company’s out there who can help you and it doesn’t have to cost an arm or a leg. One such company which I use to compliment my own SEO strategy is INeedHits.com. Certainly a good SEO company can be worth their weight in gold however don’t let it deter you from improving your own SEO skills as in the long-term you’ll find it far more beneficial.
To really make any online venture a success, all you need is to better understand some of the most common strategies that will help you to increase web traffic. As such it is very important that a proper amount of preliminary research is done for you to be able to successfully accomplish any of these and the many other effective, internet marketing strategies out there.
This article is courtesy of Marketer Trade Secrets.com, a complete online resource for Internet Marketers everywhere. Become a member today and receive FREE, the very latest 21 traffic tactics to Increase Web Traffic
