In the world of pay per click advertising, the most valuable tools are quality keyword research tools. They are typically quite intuitive, effective, and many are free of charge. Two examples that we will examine are those from Google and Wordtracker.
Referring to the latter, you’ll be impressed with the depth of helpfulness as you utilize it in your research. The easiest way to get it is by typing: https://adwords.google.com/select/KeywordToolExternal. By choosing “Site-Related Keywords” from the main screen, you’ll quickly be able to begin. Almost like magic, Google takes the URL of your main page/sub-page (which you’ll easily enter) and spiders the site’s text, thereby generating a list of keywords as they occur on any given page you’ve provided. While you’ll be impressed by the convenience, there’s a chance that irrelevant words could show up if your web site was poorly written. No matter what, a beginner should consider this an excellent place to start.
This important data gleaned by Google will assist you in concluding:
1) the monthly search average for a given keyword
2) The average monthly search for that keyword
3) A recommended cost to bid on that keyword
4) The search trends for that keyword. It provides very powerful and valuable information for you ” And its free!
An additional research tool of value, but one which you’ll have to pay for, is Wordtracker; you can find it at www.wordtracker.com. Comparing Google to Wordtracker, you’ll notice that the former provides stats on monthly searches of words on Google, while the latter enumerates daily averages collected from a blend of all primary search engines.
Wordtracker Wide Search is a great feature for finding words that might not be so obvious to you. Say you are bidding for Cell Phones. Using Wide Search, it will give you results like Cellphone and Cellular Phone, but also give you makers of the cell phones like Nokia, Samsung, Motorola and Palm. Plus it gives ideas like accessories, blue tooth, and headset. Its a very powerful tool and gives you ideas you may not have considered. .
Wordtracker certainly helps you take your keywords in any direction that is available. You won’t find the bid pricing details that you will from Google, but Wordtracker will show you every variation of the keyword that has been searched within the previous two months as well as the number of times each keyword has been searched using Metacrawler and Dogpile.
1) Dogpile and MetaCrawler keyword search quantity results
2) It will also tell you what keyword searchers were done for Metacrawler and Dogpile.
You’ll likely agree that both of these keyword tools have individual strengths and purposes. Applying both of these tools in harmony will bring additional profitability and capability to your keyword research.
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