SEO Overview
There are a large number of things we can do to improve our search engine rankings . Generally speaking, it’s the combination of everything we do that make the difference. That being said , if you have a more complex search, you could be number one next week. For example, I just Googled “pittsburgh addiction therapists ” and there wasn’t a single hit. Just putting that text on your website pretty much guarantees that you’ll get on Google Page 1 – esp. if the user types that exact term with quotation marks around it. If you perform a search with quotation marks around it, Google looks for an exact match for everything between the quotation marks.
Choosing a Domain
If you are starting a brand new site, consider a domain name that is relevant to your top terms. For our example, if you can get www.pittsbugh-therapists.com , that’s a good thing. If you can’t, you can still do variations, like www.my-pittsbugh-therapists.com. I don’t believe Google cares if you are .net .biz .com or .whatever. I have done extensive research whether having dashes in your domain name makes a difference, and have seen arguments pro and con. Having dashes seems to be working just fine for us.
Keyword Saturation (also known as keyword density)
One of the most important things you can do is to saturate your visible text with keywords. What does this mean? Suppose I have 100 words on my website, and one of them is “therapist.” That gives me a keyword density of 1% – one out of 100. If the word “therapist” appears four times, I have a keyword density of 4%. That’s a lot better.
Google is pretty smart, so you want to do things that are ethical and legitimate. If you can work the word therapist into your text a bunch of times, that’s fine. But don’t just put “therapist, therapist, therapist, therapist, therapist” in a row on your website. Google will ding you and you’ll get less, not more, points.
Also, don’t try cute stuff like putting white text on a white background. Google is hip to this trick and will ding you again.
Keyword Prominence
Another aspect of on-site SEO is keyword prominence. This is how close to the top of the page your keywords appear. Google typically assumes that the words closer to the top of the page are more important.
by: Pittsburgh SEO : Pittsburgh search engine optimization
