Local search marketing for businesses best practices should include all relevant association with your business address and any local listing directory or services. Google maps and places is the most obvious of choices as your youtube, Google buzz and Google analytics are all Google products that it will index. Google places in particular can get many results if it is linked to a website with appropriate keyword titles and back links. Optimizing local places starts with on page text for your specific keyword optimization needs. The page title needs to be your local business name and a short description to the services you provide. A good example is” best local SEO company at yourwebsite.com” Observe carefully the indexing Google uses to see your local listing. If you have over optimized for a keyword in the title Google will drop the listing or lower its importance in ranking as a locally based business listing.
The you are looking to hire a local seo firm for your business, just type in Google “local search engine optimization” and hundreds of company’s will be listed. However, hiring an SEO firm that is actually located in you city may be the best strategy. Why is this? the local seo company can use social media to optimize your twitter account,if you use the local tweet feature your listings automatically appear in your area. If your seo social media company is outside of your local area many social media websites and local directories will ignore the query.
Local SEO can be performed by yourself but is a vast time consuming field. Working with a local search engine optimization company that offers a good cost to client conversion ratio may be the wisest choice. You are obviously engaged in running your business so how much time do you have to devote? The learning curve for even basic SEO is an enormous task of multiple strategies and social media marketing. Local internet marketing and on page website optimization for important and critical keywords takes a vast resource of time. To get in Google local search engines you need a modern strategy encompassing search engine optimization and your Google places page. Your local Google places needs to work in concert with your optimized local website.
To make the decision to hire the right SEO for local marketing lies in the cost factor and what services the local SEO provides. If your SEO company provides video production and optimization, local search engine optimization. Social media marketing using twitter, facebook, Google places, Google wave, youtube, digg, ratemds, vitals, citysearch, and all the many niche social media sites offering local indexing or promotional content for your business website. Professional services for attorneys, lawyers, doctors, plastic surgeons, cosmetic surgeons need special care in local advertising. Reputation management needs to be addressed which appear in local listings on Google now.
Websites like yelp and yahoo local have review sections which rate a local service or business and the ranking of the page along with potential clients view of the business is affected. Your local SEO company needs to address theses issues or if you have the time you can deal with reputation management yourself. Again dealing with your reviews and your own reputation management are time consuming duties which can take 5-10 hours a week alone in learning the ins and outs of what you can ans cannot do in reputation management situations. There are in depth books on Amazon dealing with online reputation and SEO for negative reviews. Again it is your time vs cost in this situation if you have a spare 10 hours a week (just for bad reviews) and learn the process (do not send notices from your local server to the review website) take this into consideration when looking for the SEO company you desire.
All in all to perform strategic internet marketing for your local business would take many hours a day depending on how far you want your website to rank in Google. Local business listings and search terms in your city need to be looked at almost every day. If you feel you can spend this time or give some of the duties to a co worker you can learn internet marketing yourself. Remember this does not include time for social media marketing which now with hundeds of websites to join, monitor and optimize it may take many extra hours a week, just to get started. Local SEO can still be minimally optimized by yourself but will you even get the client leads you need and after all the time you have spent. You need to look at the return on investment.The best option may be to hire a local seo firm that meets your economical requirements and brings in at least ten to twenty percent new clients to your business. If you are a doctor lawyer or attorney simply add up the monetary amount ten percent will bring to you and look for a local SEO company which will fall under your budget requirements.
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