Of all the choices for social media, Facebook Fan pages are the best means to support your corporation. More so than your corporate website, Facebook fan pages are quickly becoming the heart and soul of a company’s presence and identity on the web.
You are in all probability very familiar with Facebook profile pages, but Facebook fan pages are a whole different thing. Your profile is where you connect with friends and family, and possibly do a little bit of business. Your fan page, however, is all about your company and your clientele.. Fan pages were developed specifically for organizations to advance themselves, their services, and to give them a place to showcase themselves in the social media community.. Some businesses, particularly small or solopreneur organizations, are even opting to use a fan page instead of a website. And, just like your profile, updates are instant, and will appear on the feed of everyone who is registered as a fan.
Getting started with a fan page is painless. Log in to your profile and scroll down to the very bottom of the page. Click on the ‘Advertising’ option, and select ‘Pages’, then ‘Create a Page’. Then you just follow the instructions and insert all your information, and publish your page. Fill in as many details as you can…you can always add more later, but more is better with Facebook. Search engines love Facebook, and your fan page can rank for search terms, so keep that in mind.
Same as profile pages, Facebook fan pages can have applications on them. You can add applications that carry a benefit to your business and your advertising efforts, and also apps that are just plain fun and interesting for visitors. You can find apps that link your Twitter account to your fan page, that draw your blog’s RSS feed to your page, or gather and post customer testimonials. A quick search for ‘business apps’ on Facebook will turn up a huge selection.
Now that your Facebook fan page is up, you need fans! Facebook fan pages are different in this regard, because you cannot just browse around and send out friend invites. Instead, you need to invite people directly to become fans of your page. A Facebook badge on your website is one uncomplicated way to get fans, as visitors can simply click on it to go right to your fan page and register as a fan. If you have a newsletter that you email out, include a notice and a link and ask your readers to join you on Facebook. Post a link to your fan page on your Facebook profile, Twitter account or other network, and don’t be reticent about asking your friends and colleagues to become fans!.
If you want to see the most gain from Facebook fan pages, use them regularly!. Browse through some fan pages of other firms that are similar to yours, and see what they do (and how successful they are). Be imaginative, and use your fan page to express the fun, personal side of your corporation…not just to support your services. Make updating your page and reaching out to new people a priority on your advertising to-do’s, and before you know it you’ll have a keen collection of fans who want to do business with you…because after all, you’re friends!
Bird and Co Creative is a web design company providing online marketing solutions for small businesses. Bird and Co Creative is a graphic design company providing marketing solutions for small businesses.
