The key to ranking high on search engines which include Google, Bing or Yahoo and benefiting from visitors coming from those high positions would be to first optimize your site for low-level phrases which aren’t super competitive. In the early stages of your seo project, you won’t notice a massive increase in traffic amount nevertheless the visitors you do obtain will probably be a great deal more targeted.
When you aim to go after the more common high volume keywords immediately, you will find it to be a tough time moving up the search positions and will not have any first page exposure for quite a while consequently any traffic. At the very least with the lower level key phrases, you can obtain fast results and get some visitors for your efforts.
It is best to position top five for a long tail unique keyword phrase such as “best seo services and consulting” than to show up above 100 for a more general key word like “seo”. “Seo” may very well be researched by a lot of people but if you happen to be buried so far downward inside the search engine results, you will not receive traffic from it anyway.
Now that’s not to suggest that you wouldn’t at some point attempt to position for “seo”, you just shouldn’t be investing your time and energy in the early portions of your optimization campaign doing so. Let the work that you put into positioning lower volume keyword phrases construct a groundwork for your greater volume phrases. Note that in the above long tail key phrase illustration, “seo” appears within it. Later on in life, that inclusion will ultimately help in the ranking of that keyword.
What is it that your web-site offers? What keywords will men and women possibly use to locate you? Whilst you think about this, create a list of all possible key phrases that your likely visitors will use when searching for that which you have to offer. Be as specialized and targeted as you can. If your web site sells “vitamins” then a likely keyword phrase to utilize would be “joint pain vitamins”. Don’t simply list “vitamins”, it’s too general.
This is part 1 in a two portion series. To see the whole post, check out anthonynunes.com.
Anthony Nunes is an seo consultant helping others improve their search engine rankings. His seo services and consulting is amongst the best and in line with the top seo companies.
categories: keyword marketing
