Aweber is a name that is frequently repeated in the internet marketing community. The reason for this is that internet marketers have been using Aweber for more than ten years to help them run their businesses.
Aweber is a fee based service designed to help internet marketers manage their opt in lists, newsletter subscriptions and e-mail marketing efforts. Sending e-mails may seem like a simple task; however, when you start doing it on a commercial scale and have to mail thousands of newsletters or promotions to people on a regular basis, it becomes hard to keep track of it all. It’s only when you use a service like Aweber that e-mail campaigns become as simple as they appear. So why is this service so popular?
This service, Aweber, first got started more than a decade ago just before the dot com boom. It was created and launched in 1998. And they have implemented many upgrades to keep online marketers current with the ever-changing web business world.
They had humble beginnings and developed from just sending out emails for marketers into a full-blown email marketing resource. The service has maintained an edge over its competitors regarding keeping up with trending developments, and users do report positive feedback on the available features and functions.
Aweber gives you the ability to manage all of your newsletters, opt-in lists and e-mail campaigns. This service helps you set up your opt-in list by giving you a simple way to collect e-mail addresses, and then also helps you to keep track of the e-mails you send out.
The opt-in code supplied to you is pretty basic and is easily added to just about any website. You can create either a static form on one of your web pages or a pop-up that appears when people enter your website. It’s also possible to have both on your site at the same time and track which type more people respond to.
We don’t know too many marketers who want to do their list management functions all by themselves, do you? Well, you won’t need to do that because Aweber will take care of all list maintenance duties and tasks. Another exremely useful feature is tracking those who buy from your list, and you can use that to manage your marketing even better. Since they manage opt-outs, you won’t have to worry about sending emails to people who no longer want to receive them, thus protecting you from spam complaints.
Aweber is a tool that can help you with many aspects of internet marketing. Internet marketers have been relying on this service for many of their needs for over ten years. There are many other competing service, but none has a reputation that comes close to Aweber’s. The fact that the company has been around since 1998 tells us that it is reliable and worth investing in.
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