Banners are a form of direct visual communication. For conveying messages the concept of using banners is nothing new; Since ancient times flags and other forms of banners have been in use. Dictionaries define a banner as a paper bearing symbols, messages and a long strip of cloth.
For advertising banners are extensively used in our modern times. Every day you encounter hundreds of them as they are very extensive and hence our lives are crowded with them. They are so effective because of their ability to visually convey the required message in a very short time. Banner advertising was mostly restricted to the print media before the advent of the world wide web. Now days they have their digital equivalent on all websites and are an essential advertising tool.
Printed and electronic banners are displayed on buildings, roadside billboards, shopping centers and other public places. Scattered with a mosaic of banners are sports stadiums, museums and other social centers. The printed ones and the electronic ones are the two types that are classified in the physical world. Over printed ones electronic banners have a number of advantages. Their most important advantage lies in their ability to display animated videos or images. They are also more environment friendly as they can be used over and over again. Once they have fulfilled their purpose they have to be disposed of even though printed banners are cheap.
Banner advertisement in the digital realm is mostly restricted to static or animated banners on various commercial websites. Videos and interactive content can be embedded in them as technology has made it possible. They serve as eye catchers and link to their sponsors.
It is necessary to design banners properly for them to work. Advertising agencies and graphics professions should be employed for the design work. Banners must serve two purposes, they must attract attention and they must communicate the intended message.
From the visual jungle of banners a well designed banner must stand out.
Banners are printed on vinyl both for indoor or outdoor advertising. On large format ink jet printers they are printed. Suitable for indoor or outdoor use many types of vinyl substrates are available.
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categories: banners,multimedia,advertising
