A web directory is a site that lists various other sites and the links to them according to category and subcategory. Thus in this way it is not like a search engine that helps one to find a site that they are looking for through a search using only certain keywords. It is also used as an alternative way to build links to other sites as a way of generating business. What type of index it is depends on its intended purpose.
For example a niche directory is one that has a specific topic, or niche, that it was created to fill and the links it has listed will reflect that. Thus any website that is submitted to it must represent a business, group, or other entity that has something in common with the other entries that are already on the list. An example of the types of topics that could be what a site or list of this kind was created for are automotive parts suppliers, sports stores, or promotional sites.
The next example of a directory is what is called a free-for-all. It covers a broader scope of topics in its indexes and lists. The ones that have a better reputation for quality are the ones that are regularly edited by human hands. There is much less probability that a listed link is nothing but spam. A poorly maintained index can also cause those web sites on the list to be penalized by certain widely used search engines and thus should be avoided.
A third kind of directory that exists is what is know as a link farm. Most experts agree that these are usually of a quality that is not very high and should be avoided. Many of them have also been blacklisted by the major search engines. Thus one must be aware that the ability to build a good link structure is highly impeded through the use of these kinds of web pages.
What then can be done to ensure that the right index is used for their site? The directory under consideration needs to be checked out thoroughly. A few test searches should be performed using topics that have been known for generating something akin to spam. For example the use of the name of a certain drug used for enhancing male performance or other topics in a related field. If the results end up being quite lengthy then it may be a good indication to look for another directory.
A further step in the process is to decide which category one’s site belongs in. Thus ensuring the audience that they are targeting gets the information about their site that is needed. Visitors as a consequence will also increase. Thus picking the correct category is crucial to the success of one’s goals in order to justify the existence of the site in question.
After an appropriate category is found then a proper description must be written about a page that is going to be submitted. It should be written in such a was as to snag a person’s interest enough to decide to follow the link presented. Thus what is needed is to include what is offered in the way of services, information, and goods.
A web directory can help one to build the links one needs to stay in business. That is especially true if one wishes to conduct it via the internet. So do the homework necessary to ensure the use of one of these specialized sites returns the results that one expects.
Looking for an alternative way to build links to other websites as a way of generating business? Get the inside scoop on everything you need to know about a web directory now in our comprehensive overview of the importance of a backlink directory .
