In less than a decade, big search engines such as Google have become an integral part of the Internet. These days it would be almost impossible to find what you’re looking for without first heading to a search engine to find the right sites. But when you look at the other side, where webmasters are trying to get their site ranked in these search engines, you will see a different story. There are some unscrupulous webmasters willing to use less ethical tactics to get their sites ranked, which can be a bad example for newer webmasters trying to learn the right optimization methods. This can lead them to try out methods that are riddled with mistakes that could be penalized and that could be easily avoided. Below are some of the more common SEO blunders that could seriously damage your site’s chances of ranking well.
This is actually a mistake that requires simple common sense to avoid, but many people still make it. I am referring to the error of not optimizing your site for the search engines from the start. Whether you are rebuilding an older site or launching a new one, you should not forget about SEO. It will cost you a lot of traffic if you choose to ignore this critical component of your marketing strategy. Why would you give up all that traffic by waiting too long to implement SEO when you know you need lots of it to become successful? All sites need targeted traffic that will take action and the best traffic is organic that arrives via the search engines. Yet another often-seen SEO blunder, and this is a huge one, concerns the improper use of page title tags, and it’s either not using them at all, or putting the wrong information in them. Maybe they either don’t know, don’t care, or think it doesn’t matter, but of course it matters very much. Your rankings depend on them, and the search engines use them to know exactly what your pages are about. It’s one of the most important places to have your keyword. The more competitive your market, the more important it becomes to have optimized page title tags. Also, it’s completely unprofessional to have any page of your site without a title tag. It will affect the impression your site/page gives to readers. So hopefully it’s very clear as to the importance of properly optimized page title tags. As far as stuffing keywords in your page titles, don’t ever do it because it will only hurt you. Your site will be penalized, and you will never rank for anything. Just use your pages primary keyword, or phrase, and that will suffice.
Don’t spread your content out over too many domains. Publishing content on sub-domains or additional domains is sometimes a logical step. However, if there is little reason for it from the user’s viewpoint, then you should avoid it. Attempting to fill the SERPs with many websites will backfire eventually. Your main focus should be, instead, on converting your main URL into a high quality site that the search engines consider to be an authority in your niche. Using multiple domains or sub-domains can have both pros and cons which you need to be aware of. You could end up hurting yourself rather than seeing positive results. All in all, if you really want to be successful with search engine optimization, then you need to look out for mistakes like the ones we discussed above. It’s always important to continue learning with SEO, but it can be done and you can succeed with it.
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